11 Hubspot certifications to be an inbound marketing expert

The platform provides a range of educational resources designed for progressive Hubspot e-learning, thus making it possible to confirm one's skills.

What is the ideal Hubspot certification for you? Regardless of your field or role, there is sure to be a certification that meets your specific needs. To help you decipher each training, in this article, we detail the 10 Hubspot online certifications offered by the Hubspot Academy.

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Hubspot certification: what is it and why should you do it?

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The Hubspot Academy not only offers certifications developed by experts and recognized globally, but they are also free! All programs are structured in the form of digital modules, including videos, slides, practical exercises, as well as PDFs for download.

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Hubspot certifications aim to strengthen the capabilities of digital marketing professionals in various areas:

• email marketing,
• sales techniques,
• inbound marketing,
• social media strategies.

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In short, whatever your problem is, there is probably a Hubspot certification to help you. For those who are already using the software, the transition between lessons and their Hubspot CRM is fluid, allowing what they learn to be applied immediately. Each certification culminates with a final exam, attesting to the mastery of the concepts studied.

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Unlike traditional training, the benefits of Hubspot certification are closely linked to the tool itself. This synergy makes it possible to directly implement the skills and techniques acquired in your professional context, especially if you are running a Hubspot campaign.

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Indeed, such certification reinforces your mastery of the platform. Once certified, you can proudly display your badge on your LinkedIn profile. Depending on the certification chosen, between 1 and 7 hours of video content should be planned.

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11 Hubspot certifications to pass

Hubspot certification: CMS Hub for marketers

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Having a website is essential to maintain a solid online presence with your customers. Its main mission? Stand out as an irresistible window, attracting many visitors thanks to the careful promotion of your services. If you want to master the integration and management of the Hubspot CMS Hub, the program dedicated to marketers offers you all the tools and advice you need to effectively manage your content, your SEO strategy and the user experience (UX).

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Your website is the online backbone of your business, and the first source of information for the public to learn more about your offerings. It is essential that it works for you, not against you. This course explains how to use the HubSpot CMS Hub to create a successful website.

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This certification is mainly aimed at marketing professionals who want to deepen their knowledge and optimize their use of the CMS. It covers the fundamental aspects of tools for organized management and answers key questions about using the CMS, such as “How do I develop blog posts?” or “How to improve your website?” ”. Practical exercises are integrated to make the lessons concrete. The validation of the final exam grants certification.

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Hubspot certification: frictionless sales methodology

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Sales barriers can be a major obstacle for any business with commercial ambitions. What does that mean exactly? How do you identify and eliminate them?

This program aims to elucidate these questions in three distinct modules. The first module focuses on improving the work dynamic within sales teams, with an emphasis on essential tasks and prioritization.

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In sales organizations, there are times when a lot of frictions can hinder the work of sales teams. So, during this training, you will learn how to identify and eliminate them.

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The second module deals with automating secondary tasks and harmonizing sales teams with their target customers. The idea is to find out how to create a more fluid sales process by better understanding customer needs.

Finally, thanks to the review guide, you can confidently prepare for the final assessment.

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Hubspot certification: social media marketing

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Nowadays, the presence of businesses on social networks has become almost indispensable. These platforms indeed offer an invaluable opportunity to highlight your offers and attract new prospects.

This certification aims to demonstrate how social networks can help build and maintain strong relationships with customers. It covers topics such as developing a content strategy, collaborating with influencers, and selling through these platforms. Thanks to the invaluable advice of the experts, you will discover the best practices to adopt.

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Certification on the marketing use of Social Media will help you shape the conversation about your business, build audience loyalty, and attract new customers and partners. An effective social media strategy will amplify the impact of all of your inbound marketing activities, while helping to expand brand awareness, increase word-of-mouth, and attract potential customers.

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In particular, you will learn how to define your goals on social networks, how to allocate an adequate budget and how to exploit the potential of influencer marketing. The guide accompanying this certification will provide you with clarifications on the main concepts covered.

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Hubspot certification: Inbound marketing

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The certification provides an overview of the key principles of inbound marketing in order to align them with current buying trends. Nowadays, informative and educational content reinforces a customer's loyalty to a business. This approach encompasses several elements, such as conversational marketing, social media presence, and conversion techniques. The curriculum details the basics by focusing on different topics such as writing blog posts or search engine optimization (SEO).

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Discover the fundamental principles of inbound methodology and the inbound cycle, and learn how to implement them in your business.

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By adopting this approach, your visitors will be more likely to share their information on your site, making it easier to segment your leads. After arousing their interest, it is crucial to guide them through a well-defined buying journey. Additionally, a section of the program is dedicated to synchronizing marketing and sales teams, emphasizing the importance of aligning their goals for tangible returns. Each module reinforces the understanding and application of inbound marketing.

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Hubspot certification: content marketing

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Content marketing is positioned as an essential foundation in any business growth strategy. Its added value? Provide top-notch content to engage and retain the prospect.

This certification is invaluable for those who aspire to acquire and certify their content marketing skills. As an effective lead generation instrument, it focuses on the production of content that is both relevant and of high quality to charm and convince the target audience.

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This course introduces you to content marketing and how to become more effective in this field.

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The certification program structure includes sessions on storytelling, content creation, storytelling, and managing external contributors for blogs.

In addition, it deepens the understanding of the dynamics of content marketing and how to optimize its visibility on search engines. Any manager aiming for a tangible return on investment would benefit from obtaining this certification.

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Hubspot certification: Sales Hub

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This certification is for those who want to deepen their understanding of how Hub Sales works. Its aim is to enlighten you on how these tools can increase your ROI by identifying the functionalities that are most relevant to you.

A practical case study is included to assess your skills. How do I approach Hubspot? How do you recognize quality leads? How to initiate a dialogue with your prospects?

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The certification for the HubSpot Sales Hub software guides you in using the HubSpot CRM and the Sales Hub to allow you to automate as many tasks as possible in order to be as efficient as possible. It consists of three lessons. At the end of each lesson, you'll find practical exercises that will allow you to immediately apply what you've learned. To get certified, you must complete each of these exercises and pass a 50-question multiple-choice exam.

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All of these themes are covered in the program in order to guide you in the face of the challenges you may encounter in your sales process. Successful completion of the certification officially attests to your mastery.

From the initiation of contact to the conclusion of the sale, this certification guides you through each step, allowing you to maximize your sales thanks to Hub'Sales.

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Hubspot certification: Email marketing

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This certification focuses on developing a marketing strategy focused on emailing. It guides you in segmenting your contacts, whether they are prospects or current customers.

In today's digital age, knowing how to effectively manage email marketing is crucial for any business that has a customer database and seeks to maximize its communication through this channel. Today, anyone who has an email address uses it regularly.

Email marketing is a fundamental pillar of any marketing strategy. It often represents the first contact with a prospect, but also a crucial step in capturing their interest. When a prospect signs up for your newsletter, it marks the start of their journey through your sales funnel.

Through this certification, the objective is to refine your email marketing skills to adapt this approach in a more targeted and effective way to your business.

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Hubspot certification: Inbound sales

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Intended for sales managers and any professional with sales goals, this certification offers methods to better identify the profile of prospects to be approached. It deals with creating a list of prospects while evaluating their potential. In addition, it focuses on how to develop an effective sales pitch during calls. Careful selection of prospects in advance is essential to obtain tangible results.

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Inbound sales certification covers the fundamental principles inherent in inbound selling. This training is intended for sales representatives looking for practical advice to apply during their next calls or appointments. You will discover how to identify new prospects, establish connections with them, define their needs and support the development of their business.

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The Hubspot training consists of 22 videos covering the basics of selling, from prioritizing potential buyers to formulating a tailor-made commercial offer. Between recommendations and knowledge tests, this certification guides you to practical solutions to optimize your sales process.

As a reminder, at Growth Room, we are Hubspot certified partner. We can help you integrate, migrate, or optimize Hubspot for your business. In fact, we participated in the construction of the main Inbound certification.

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Hubspot Certification: Hubspot Solutions Partner Program

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This certification is specifically developed to improve the experience of using the Solution Partners program and is exclusively intended for active Hubspot solution partners. It aims to shed light on key functionalities, such as the development of a menu of services or the implementation of a duplicable sales model, through 32 videos divided into 9 modules.

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This certification course is your orientation in the HubSpot Solution Partner Program. Learn the details and growth criteria of the program, how to build a menu of services for partners, how to build a repeatable sales model, and what additional training is available to you.

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The importance of this program is highlighted by dealing with tools dedicated to partners, by addressing aspects of selling and by covering essential legal topics such as confidentiality and the protection of intellectual property. Thanks to the resources provided, this certification highlights the importance of effective communication for successful sales with Hubspot.

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Hubspot certification: Marketing Hub

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To optimize the use of the Hubspot Marketing Hub, a good knowledge of its functionalities is essential. The Hubspot Marketing Hub certification offers a series of lessons designed to help you get the most out of the Hub. In just under 3 hours of Hubspot training, the essential basics such as understanding the”Buyer Persona“, contact base management and customer segmentation are explored.

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The Marketing Hub is a comprehensive platform with lots of tools, and to get the most out of it you need to have a solid knowledge base and understand how these tools work together. These lessons will give you the fundamental knowledge you need to excel at marketing using HubSpot.

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The final modules provide practical instructions on implementing a campaign via Hubspot, managing a blog, email marketing, and using social media. This comprehensive program gives you the tools you need to fully manage your marketing initiatives using the app.

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