15 techniques to generate traffic on your site in 2024

Do you want to boost your site traffic? You are in the right place! In this article, we give you 15 tips to significantly increase your site traffic and therefore your conversions. Let's go!

1 - A good pace of publication

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Google favors sites that update their content frequently. That's where The blog is very useful, because it allows new content to be published often. If you are just starting out, the ideal is to publish at least two articles per week to have a chance of significantly increasing your traffic.

If writing isn't your thing, consider hiring a SEO writer freelance for the writing of your articles.

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2 - The right keyword targeting

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Updating your blog and site often is good but without one good optimization, your articles and pages may go unnoticed in searches.

The first step of SEO Is therefore of choosing the right keywords. Instead, focus on specific, less common terms, called “long tail.”

Once your keywords are selected, integrate them into high-quality content to attract the attention of search engines.

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3 - Internal networking

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Internal networking is effective for boost both your site traffic and your SEO. Concretely, you must create links between different pages of your website.

This approach strengthens the power of your pages and improves their positioning in search engine results. It's also a great way toadd value to your items, by offering readers additional information that is easily accessible.

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4 - Backlinking

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Once your internal network is in place, you can focus on your strategy of backlinks to increase your site traffic.

Look for sites with a theme similar to yours. Once you have identified several, contact their webmasters to suggest an exchange of links. Incoming links from quality and relevant sites are a important factor in SEO and online visibility.

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5 - Updating existing content

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Creating new content is important, but that doesn't mean you should overlook old content! Refresh your content by updating dates, laws, events or simply by enriching the texts.

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6 - Recycle content

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Managing your website, social media, and newsletters can give the impression that you are constantly in the process of create new content. So it's not surprising if you are experiencing blank page syndrome one day!

In these cases, Think about content recycling ! For example, turn your latest blog post into a newsletter or a podcast. You can also break it down into several publications for social networks, or convert it into checklists or infographics to vary the formats.

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7 - The speed of the site

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The speed at which a website loads has two major effects on its traffic:

• A slow site often leads to the rapid departure of visitors.
• Google penalizes slow sites by referencing them less well, which affects their visibility and, therefore, their traffic.

In short, CQFD, make sure your site is fast!

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8 - The button for sharing articles on social networks

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Encourage visitors to share your content by integrating share buttons on your articles From blog. Any advice? Place them on your product sheets as well.

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9 - Google My Business

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If you have a business or receive customers on your premises, you must register your business on Google My Business. This Google service makes it possible to list establishment listings based on user searches.

Users can easily find the information they're looking for about your business, such as location, hours, and contact information. They also have the opportunity to interact with the company by posting photos, questions, and reviews, which can be very beneficial for your online visibility and reputation.

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10 - The power of social networks to improve your site traffic

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Social networks are great tools for increasing traffic on websites and blogs.

It is useless to mark your presence on all networks; select the ones that best fit your sector and your target audience. Promote your content and interact with your community to gain visibility.

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11 - The intervention of influencers

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Influencer marketing is a very effective method to increase your reputation and attract a large number of Internet users to your site. For this to be effective, select the right influencers to collaborate with. In other words, the ones who talk to your target !

Pay attention to their reputation so that it does not harm yours...

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12 - Webinars

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It is also a super effective way to generate new leads and attract visitors to your website. Not sure where to start to create your first one? Numerous tools exist to help you.

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13 - Emailing

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Hyper-powered strategy for traffic, here are the two key steps to follow:

• Email address collection : build a significant list of subscribers by collecting as many email addresses as possible. You can insert an opt-in form on your website. Your visitors will be able to register to receive your communications (white papers, infographics, newsletters, promotions...).
• Strategy ofemailing efficient : once you have a list of subscribers, set up an effective emailing tactic. Send your newsletters regularly, for example, on the same day and at the same time every week or every month, to create a routine and an expected appointment with your subscribers.
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14 - SEA and SMO

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Of Google Ads campaigns can position you on the first page of Google for a specific period of time. Likewise, platforms like Facebook, Twitter and LinkedIn offer advertising solutions at attractive prices, with the advantage of hyper-precise targeting for your ads or publications.

These methods can be very effective in developing your site traffic over a specific period of time, provided you have a good handle on these advertising tools. For that, a Facebook specialized agency for example can be very useful to you.

15 - A responsive site

It's a fact that more and more people are buying on their smartphones. If your site is not responsive, you may miss a lot of visits and lose potential customers.

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That's it, you know everything!

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