7 rules for successful Twitter Ads campaigns

Twitter is the network where audiences come to find out what's going on in the world - and most importantly, to discuss it. With over 500 million Tweets sent every day, hundreds of millions of people are exploring links, articles, Retweets, Trends, and Moments to find out what's new.

For brands, Twitter also offers the opportunity to have direct conversations with their audience; it naturally encourages two-way communication, which is why it's a great channel for assessing consumer sentiment. Let's look at Twitter's user statistics and advertising features in more detail.

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The advertising part (Twitter Ads) is often underrated, while Twitter's audience is extremely interesting. In particular, it includes:

• Politicians
• Journalists
• Investors

So an audience that can be quite qualitative in terms of average basket, and quite interesting to solicit.

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Platform:

• 330 million daily active users.
• 36% of Twitter users are between the ages of 18 and 29.
• 66% of Twitter users discovered a new business on Twitter

Targeting options:

• The basics: Location, age, gender, language.
• Audiences: Online and offline behaviors, interests, or use of emojis.
• Technology: Device type, mobile service provider.
• Others: Event, keywords, followers, retargeting, and list targeting.

Objectives:

• Awareness: Brand image.
• Consideration: Website traffic, engagement, video viewing.
• Conversions: Website conversions, application conversions, application installation.

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Twitter's 7 golden rules for successful campaigns

• Color is one of the first things Twitter users notice when they scroll through their news feeds. Creating eye-catching visuals is imperative to get noticed and attract clicks.

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• Conduct creative tests to determine the best performing images based on the overall objective of your campaign and your target audience.

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• Twitter aims to offer last-minute content. Seasonal ad campaigns align your advertising with the spirit of Twitter and encourage engagement.

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• Adapt your images and advertising text to appeal to specific audiences and demographics for greater impact.

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• Twitter is synonymous with short, concise messages. Make sure your ads are as direct as possible. A single message with clear text about what the user can expect if they click on your ad is the best approach.

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• Make sure your Twitter ads contain messages that convey what your brand represents. This way, the ads will be remembered by your audience.

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• Don't overuse hashtags or mentions in your ads. If you use an @mention in your ad, make sure it's relevant to your campaign message and limit the hashtags in your ad to a maximum of two or three. If there are too many, they may distract from your main message and encourage people to click away from your ad.

If you need help with your Twitter Ads strategy, our experts are here to discuss it with you !