8 SEA tools to get your campaigns off the ground

Do you want to optimize the performance of your advertising campaigns? To do this, it is better to use the right SEA tools to implement your digital marketing strategy! Here are the top 8 SEA tools that we use on a daily basis for the ad campaigns of our customers at Growth Room.

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#1 SEA Tool: Google Keyword Planner

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Google's keyword planner (Google Key Planner in English) is a SEA tool integrated into Google Ads that allows us to get an idea of the search volume associated with a keyword, as well as the expected CPC (we always take the range into account).

While this is an interesting base, the numbers are not always the same. In fact, Google's planner has a slight tendency to embellish reality.

In our opinion, the Google keyword planner remains a very practical tool, especially for accounts that do not have a history! This helps them estimate the budget needed for their campaign, based on the keywords we identified.

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✅ Bonus point : this SEO tool can offer you keywords based on your website. However, it is always interesting to complete what has already been identified.

⭐️The most of Datastudio according to Growth Room : With this SEO tool, you can estimate a reasonable budget for your customers, but also the CPC of the keywords.

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#2 SEA tool: Datastudio

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It is an SEA tool for visualizing data. Concretely, it allows us to centralize data from the various agencies (Google Ads, LinkedIn Ads, Meta Ads...) on a single document, and to be able to layout them clearly and legibly.

It is a document that we share with our customers, so that they too can navigate the data a bit without getting lost.

Above all, Datastudio allows us to look at the numbers every day, and to be able to do a first quick analysis to have the most recent figures in mind. Finally, during our weekly reports, we centralize the data, and obtain beautiful graphs to present to our customers.

⭐️The most of Datastudio according to Growth Room : with the SEA Datastudio tool, you can not only centralize data, share it, but also detect problems in campaigns more quickly!

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#3 SEA tool: Channable

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It is a SEA tool to update and modify your Shopify Shopping feeds, while saving time. It is a good alternative to what can be done on the Google Merchant Center. Channable offers paid options that can be interesting, especially for marketplaces.

⭐️The most of Channable according to Growth Room : thanks to this SEA tool, you can easily rework the Shopping flow, and thus improve SEO.

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#4 SEA Tool: Semrush

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Well known in SEO strategy, Semrush is a tool that allows you to position yourself compared to your competitors on certain keywords, and to see the share of SEO vs SEA between the various actors.

As usual, you have to take this data with perspective, but it gives you a trend in your positioning compared to your competitors.

⭐️The most of Semrush according to Growth Room : Semrush gives you the opportunity to estimate your positioning in relation to the competition. You can then possibly exploit and place yourself on the same keywords to improve your SEO ranking.

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#5 SEA tool: URL Builder

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URL Builder is a SEA data tracking tool that complements tracking by adding UTMs to your ads.

⭐️The most of Datastudio according to Growth Room : URL Builder allows you to have your own campaign settings, with efficient data feedback in your back office.

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In addition to these 5 SEA tools, if you have an application, you can use 3 complementary tools. Why use them? It's simple: because of the specificities of data transfer in applications between operating systems and control systems. Here they are.

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#6 SEA tool: Apptweak

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Apptweak is a SEA tool that allows you to improve the quality of ad download pages on platforms, by improving SEO. By comparing itself to a series of competitors, the tool improves your titles, descriptions, images, videos... to optimize your SEO. In the end, you improve your quality score and lower your CPC.

⭐️The most Apptweak according to Growth Room : this tool maximizes the ranking of your application compared to your competitors.

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#7 SEA tool: Adjust

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Also for mobile applications, Adjust offers a more precise vision for each operating system. This is very useful, as data feedback is not perfect between agencies and reality. This allows you to manage advertising campaigns more precisely.

⭐️The most Adjust according to Growth Room : you can analyze the performance of advertising campaigns in detail, with data that is more reliable than that of advertising agencies.

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#8 SEA tool: RevenueCat

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Finally, for mobile applications that aim to generate revenue, Revenue Cat makes it possible to track the volume of downloads, conversions (example: starting a Free Trial), and the revenue generated.

⭐️The most Revenue Cal according to Growth Room : the tool allows you to report specific conversions (Free Trials), and revenue, to be able to calculate the ROAS of the campaign.

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Choosing the right SEA tools is good, but they won't be of much use to you if you don't know how to use them properly... For that, the best thing is even better to be accompanied by SEA experts and SEO, who, on the one hand, will develop a well-oiled digital marketing strategy and on the other hand, will make the most of your tools and really get your ads campaigns off the ground!

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