Cold Emailing: best practices for successful campaigns

Cold emailing is one of the best B2B acquisition channels. But you still have to know how to master it. Here we share with you all our best practices for creating and sending effective campaigns.

Cold emailing has been declared dead numerous times. Really? Absolutely not. At Growth Room, we've taken care of B2B lead generation for over 50 businesses. Hundreds of Cold Emailing campaigns sent, hundreds of hours to test and optimize to perform.

The results are in. Here is an example of performance for one of our customers: 81% open, 18% click, 33% responses and 21% interest.

In recent years, we have learned a number of winning practices that we now want to pass on to you.

Cold Emailing: the guide to creating effective campaigns

In this guide, one of our experts gives you all the keys to maximizing your chances of having effective Cold Emailing campaigns.

• How to set up and configure your domain name so as not to end up in spam
• What are the tools to use
• Segmentation
• The importance of personalization and copywriting

👉 Cold emailing: the guide to an effective campaign

Cold Emailing: best practices to get the best deliverability

When you do Cold Emailing, you have to fall out of the main box of your prospects, not in promotions or in spam. Yes, otherwise they will never read you.

In this article, we explain how to avoid the “spambox”.

👉 Cold emailing: the real method to get the best deliverability

How to increase your opening rate

You've arrived at your leads' main box, but they're not opening it. In this article, we give you our 7 steps (best practices) to avoid being “ghosted” by your prospects, and thus increase the opening rate of your Cold Emailing campaigns.

👉 Our 7 steps to really increase your open rate

Cold Emailing: free training

To go further and follow a concrete case, you can follow our free training by email.

You will learn to build a segmented campaign to generate qualified leads This series of 6 emails is based on one of our campaigns that worked best.