Digital prospecting training: how to learn effectively?

If you are in the B2B world, you are necessarily familiar with cold email. This technique of making contact by email seems risky, but it can also be very effective if used well.

The problem is that that's often not the case. Many send generic and irrelevant messages that end up directly in spam.

So how do you make cold email, a powerful weapon for generating qualified leads, even after the implementation of the GDPR? Two words: training and segmentation. We explain to you.

Why set up digital prospecting for your business?

The undeniable effectiveness of a cold email campaign

Undoubtedly, emails are one of the best marketing tools out there. According to a Hubspot study, the return on investment can reach $36 in revenue for $1 in cost. 80% of prospects prefer emails to communicate with a salesperson rather than any other means of communication.

Cold email can be particularly effective in achieving a good open rate and, ultimately, a good conversion rate. But the success of this contact strategy is based on its intrinsic quality!

It is therefore crucial to devote time and effort to writing powerful and personalized emails that will be able to attract the attention of recipients and encourage them to respond. If done correctly, cold email can be a very effective way to generate leads and sales for your business.

Digital prospecting: promises, but few results.

There are countless services or products that allow you to “generate leads quickly”. When you get started, the results are meager. Why? Several reasons, starting with your segmentation. We deal with these topics for you on this training by email.

There are a multitude of products and services that claim to allow you to “generate leads quickly.” However, when you use them, the results are often disappointing. Why? There are a number of reasons for this, but it all starts with insufficient segmentation. However, it is the base of the base, the lifeblood.

The best way to create a successful B2B campaign: with experts

Segmentation, target identification, scraping, de-duplication and import into the CRM, Copywriting, cold emailing tool, automated prospecting... All these notions may seem obscure and insurmountable, yet each of them is essential for a successful B2B campaign. In reality, it is a profession.

To make sure you do things right and not waste time, it is important to Learn how to use cold emailing with experts. That's why we created this B2B campaign training, to help you understand the key issues of lead segmentation. We'll give you the skills and tools you need to reach your target audience effectively and generate quality leads for your business. With our help, you can finally turn your lead generation strategy into real success.

Growth Room's free digital prospecting training

At Growth Room, we've successfully managed B2B lead generation for over 50 businesses. We decided to share our experience with you by presenting one of our campaigns that worked particularly well. We are going to detail each stage of this campaign so that you can be inspired and perform in turn.

With our B2B campaign training, you will learn tips and best practices to improve lead generation for your business. This training is free, with highly digestible content. Here, no “hacks” but robust and sustainable implementations that truly support your growth.

The racing program to build a segmented campaign, which generates qualified leads:

• Day 1: Context + Segmentation and Target Identification
• Day 2: Scraping: How to recover data from your targets
• Day 3: De-duplication and import into the CRM: What are the methods for properly deduplicating databases?
• Day 4: The art of copywriting: how to write emails that perform
• Day 5: How do you set up a tool Cold emailing (LemList)
• Day 6: How to automate your tasks to save time

Who is behind this digital prospecting training?

We are an agency of experts in Growth Marketing. We have helped over a hundred businesses develop and execute their growth strategies.

We are not magicians but specialists who simply use the power of data, multiplied by our expertise in Growth Marketing.

This digital prospecting training is a concentrate of all the expertise acquired during these experiences with the sole aim of allowing you to push the growth of your business to the maximum.

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