Facebook Ads training

Despite reports from numerous media about a decrease in its use, Facebook maintains its position of leader as the No. 1 social network in 2023, with an estimated number of monthly active users at around 2.89 billion.

In other words, Facebook remains the preferred choice and a central element in the advertising strategy of many organizations, whether they are B2B or B2C oriented.

What does that mean in concrete terms? How crucial it is to know how to master this regime to stand out from the crowd! How? We tell you everything.

Why is knowing how to master Facebook important for your business?

Facebook Ads: the preferred choice for businesses

Among the various acquisition levers available, Facebook stands out by far. Why?

• Its cost per click is among the lowest on the market, making it very economical.
• It offers the possibility of being present on other partner networks, such as Instagram, Messenger, and Whatsapp, greatly expanding the reach of the campaign.

The difficulty for businesses to obtain good results

Ok, Facebook Ads is interesting for a business, but like any advertising agency, it is not perfect. Its major defect is not in the cost per lead but in the quality of the leads. The majority of businesses deploy Facebook Ads campaigns, but very few get a correct conversion.

The reason is simple: To obtain a satisfactory acquisition cost, you have to push the Facebook Business Manager machine to the maximum.. And for that, you still have to know it (very) well...

Training in Facebook Ads: the essential

Learn to Facebook Ads is therefore essential if you want Take your campaigns to the next level.

Expert training will first allow you to understand the algorithm and the economic model of Facebook Ads, before looking at the tool for creating online advertising.

Attention, it exists 2 crucial points to know how to master (and that you will learn by taking a course):

• Targeting, difficult to master when you decide to launch an advertising campaign on Facebook. Precise and refined targeting will prevent you from increasing your budget unnecessarily, by targeting people who are unlikely to be interested in your products or services.
• Optimization is an important step but very difficult to manage. You have to know how to interpret numbers and especially know what to do with them in order to perform the right actions and thus maximize your results.

Besides, let's face it (Quick tip taken directly from Growth Room's Facebook Ads training): don't waste your time analyzing everything. Some KPIs are less important than others.

Growth Room's free Facebook Ads training

Through experimentation, success, failure and readjustments, we have developed a strong expertise on Facebook Ads. The objective of this training is simple: Take your campaigns to the next level.

She is 100% free and ultra-concrete. We designed the content to be easy to digest (you will never have more than 5 minutes of reading per module!).

In short, in this course, we teach you how to optimize a campaign as much as possible in a relevant way that brings results. No “quick and dirty”, only quality and efficiency!

The best in training? Concrete cases experienced on a daily basis with the companies that Growth Room supports.

The Facebook Ads training program:

• Facebook Ads Training - Welcome
• Day 1. Analyze your performance indicators
• Day 3. Detecting and using the right audiences
• Day 3. Explode your CTRs with hell of an ad
• Day 4. Vertical scaling
• Day 5. Horizontal scaling
• Day 6 (end). Outsmarting the “Breakdown Effect”

Who is behind this Facebook Ads training?

We are an agency of experts in Growth Marketing. We have helped over a hundred businesses develop and execute their growth strategies.

How? We are simply using the power of data multiplied by our expertise in Growth Marketing.

This Facebook Ads training is a concentrate of all the expertise acquired during these experiences with the sole aim of allowing you to push the growth of your business to the maximum.