How do you create Instagram ads that work?

Do you want to optimize your Instagram marketing strategy with relevant advertising content? Are you still wondering how to create an original and effective Instagram advertising campaign? You are in the right place! Here's a comprehensive guide with a few tips to help you advertise on Instagram like an expert and reach your goals.

Thanks to its highly visual nature, Instagram is one of the most engaging social networks. The platform is particularly attractive to businesses that want to get their services or products off the ground quickly. However, to stand out, you need to be original and subtle in advertising! We guide you!

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Tip #1: One product per Instagram ad

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When you want to advertise your business on Instagram, you want above all to make your business grow quickly thanks to this social network and reach your target audience.

We often want to show everything at once in a single visual, just to avoid wasting time and to optimize our chances of selling. But in reality, that's not how it works.

To be effective with your ads on Instagram and achieve your goals, you need to focus on one product or service per ad. This makes it possible to keep a message clear and therefore more powerful.

It is a very simple principle, but extremely effective.

And to capture even more the attention of your audience, consider teasing your product or service little by little in your ads and on your Instagram page.

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Tip #2: High-definition visuals for your Instagram ads

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On Instagram, the quality of photos and images is essential for the effectiveness of an advertising ad.

In order not to go unnoticed and miss your objective, it is essential to take care of the quality of the photo or image you put forward, regardless of the format of the advertising. Instagram insists on this point to ensure that your advertising campaign captures the attention of your audience.

And it's not just about the photos. All visuals must be taken care of.

For example, if you sell potatoes, there is no need for a professional shoot. All you have to do is work on the visual you will use to present your offer or service in your Instagram advertising campaign.

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Tip #3: The importance of targeting for your Instagram ads

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Targeting is an essential step in ensuring that ad content reaches your target audience and increases the size of your audience. Without targeting, your Instagram ad campaign can reach a lot of people, but not necessarily potential customers.

By targeting your ads, you're telling the Instagram algorithm to only show your type of content to people who are likely to be interested in your products or services.

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Tip #4: Use the video format for your Instagram ads

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Harnessing the dynamic side of Instagram is a great marketing strategy to reach your goal and audience. Video formats add a lively touch to your Instagram ads and are perfect for capturing the attention of your audience.

Remember that users come to Instagram for entertainment. And what better than the video format for that?

In addition, brands are much more successful with videos, because their engagement rate is much higher than that of other formats (photos, carousels, stories, etc.).

According to a recent study, the video format generates 38% more user interactions compared to other formats, and 91% of active users say they watch videos every week. So why not try the video format on Instagram?

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Tip #5: have the same ad available in all three formats

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At the beginning, Instagram was known for the square format of its visual content. But over time and to compete with SnapChat and TikTok, the platform now offers 16:9 and 4:5 formats, in addition to the classic 1:1.

So you have a wide choice of formats, so you might as well take advantage of them!

⭐️ Square, landscape, portrait... As the algorithm places ads wherever it wants, our advice is to have the same ad available in each type of format. This gives him more choice, and the performances are often a bit better, because he is not restricted!

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Tip #6: Set the right budget for your Instagram ad

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Note that you can advertise on Instagram starting at €1. But with only €1, your advertising will have little chance of getting good visibility.

To hope for a better return on investment, it is preferable to bet on a larger budget. In fact, the higher your budget, the better the visibility of your ad will be. However, it's not all about the budget.

The marketing strategy you put in place when you launch your advertising campaign also plays a crucial role in the effectiveness of your advertising on Instagram.

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Mistakes not to make

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After reviewing the tips to boost your advertising on Instagram, let's now talk about the common mistakes that beginners should avoid in order not to hurt their strategy and repel their prospects/users from Instagram:

👉Do too many posts in one day : this may invade and flood your target.

👉Make ads without analyzing the results : you need to take the time to analyze performance to be able to optimize your campaigns.

👉Broadcast ads that are too aggressive : Avoid over-emphasizing the purchase; instead, focus on why your prospects should buy.

👉Create overloaded visuals : too much information in a visual can drown out the main message. In addition, there are areas that it is better to avoid overloading on the creation, because the space is reserved for something else. For example, in story formats, you should not put text at the top instead of the logo, or at the bottom left instead of the text or the CTA.

👉Do not specify the link to your e-commerce site or landing page : be sure to include a clear link to guide your prospects to the desired action.

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What are the trends to follow when advertising on Instagram

Strategic collaborations to boost your visibility

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Brand collaborations on Instagram are a strong advertising trend. By partnering with influencers, bloggers, and other businesses, you can reach a huge audience, increase engagement, and turn visitors into loyal customers. This includes:

👉 Sponsored posts

👉 Product integration

👉 Takeovers of influencer accounts

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The rise of brand ambassadors

Relying on inspiring influencers as ambassadors can propel your brand forward. They create authentic content (videos, stories, reels, photos) that creates interest and builds trust. Their recommendations, perceived as coming from real people, offer massive reach and increased credibility.

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The growing importance of eco-responsibility

Businesses are increasingly adopting ethical and sustainable advertising campaigns. By communicating about eco-responsible practices, you can connect with an audience that is sensitive to these issues. Campaigns on eco-friendly products and environmental initiatives can make your brand stand out on Instagram.

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The impact of direct shopping on Instagram

Shopping directly on Instagram has revolutionized the online shopping experience, even on stories. By integrating offers directly into your publications, you simplify the buying process for your customers, thus increasing your sales and building customer loyalty. A smooth and intuitive shopping experience is essential.

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The rise of user-generated content (UGC)

Encouraging happy customers to share their experiences and stories can turn that content into engaging ads. Authentic testimonials increase trust and credibility while creating a strong connection with your community.

👉 To perform on the subject, you can be accompanied by an expert. Find the top 5 best UGC agencies for your business!

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Diversifying content formats

Diversifying your content formats is crucial to staying on top of Instagram. Integrate podcasts, audio videos, GIFs, and memes into your advertising campaigns. These ad formats add humor and personality, engaging your audience creatively.

Artificial intelligence and personalization

Artificial intelligence, via chatbots, improves interaction with customers by responding quickly to their questions and directing them to products. Personalizing recommendations allows each user to see tailored content, increasing engagement and interest in your products.

There you go, now you know how to create a good Instagram advertising campaign! To go further, the best thing is still to be supported by an Instagram Ads agency equipped with experts in the field. To help you find the right one for your business, here's a Top 5 best Instagram Ads agencies.

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