How we helped Prello generate over 140 qualified leads in 2 months

140 qualified leads generated for Prello, thanks to a single channel: cold emailing.

Created in August 2021, Prello is a French start-up that offers a co-purchasing service for second homes. The young company buys a property and sells it in several shares (up to eight) through a civil real estate company (SCI).

Concretely, each purchaser buys a part of the house, and can thus enjoy it for 44 nights. All the Ambition of Prello Is to allow French people to acquire the property of their dream at a low cost.

The start-up, which recently raised 13 million euros, called on Growth Room to benefit from our support Growth Outbound.

The objective of our mission: to set up semi-automated prospecting in order to generate qualified leads.

Our result:

• Over 140 qualified leads generated in just 2 months.

“There was very good work throughout the duration of the support. The results are undeniable. Congratulations to the team on management and results.”

Moktar Madaran, Head of Business, and Matthieu Delorme, Head of Development at Prello.

Here's how we did it in 3 steps.

1. The real subject: in-depth structuring and segmentation of Prello's targets

Initially, we structured the acquisition of Prello properties, based on the supply and demand for second homes.

2 main geographical areas identified:

• The PACA region
• Normandy

Prello has 3 distinct targets (independent real estate agencies, franchised real estate agencies and independent agents).

For this mission, we focused on the third, namely independent trustees.

2. Scraping and Enrichment

The geographical areas identified and the target specified, we have established and enriched our databases. The targeted independent agents were scraped on LinkedIn and on official networks such as Capifrance, IAD and SAFTI.

3. Cold Emailing

During our support with Prello, we prioritized cold emailing in our acquisition strategy. Campaigns previously carried out on LinkedIn and by SMS allowed us to detect this lever as being the most efficient.

12 campaigns have been launched.

Some of our results on agents in the PACA region:

And in Normandy:

For PACA campaigns:

• 633 independent agents contacted
• 75% opening rate
• 1% click through rate. This is explained by the fact that only one link was integrated into the emails (in the signature).
• 15% response rate
• 78 qualified leads generated

For the Normandy campaigns:

• 524 independent agents contacted
• 73% opening rate
• 1% click through rate
• 13% response rate
• 63 qualified leads generated

In total, we helped Prello generate 141 qualified leads.

Balance sheet

Following our support, we allowed the Prello teams to set up semi-automated prospecting that is perfectly scalable.

Next steps: feed these campaigns to new geographical areas, automate processes so that the campaigns can run by themselves (scraping + activation) and put a reactivation step on D+40 on inactive contacts.

If you also want to benefit from Growth Outbound Support, do not hesitate to Contact Bastien Our Head of Growth.