Linkedin Ads training: the complete guide to training

Why should you take a close interest in Linkedin? Because it is the professional social network par excellence and because it has 875 million accounts worldwide, including 25 million members in France. In fact, the potential reach of a Linkedin campaign for an advertiser is colossal.

That being said, you have to know how to master it to get the best out of it for your business. Something that cannot be invented. One solution: get trained in Linkedin Ads. For that, we have what you need.

Why is mastering Linkedin important for your business?

LinkedIn Ads: an ultra-relevant channel

LinkedIn is clearly different from other advertising platforms like Facebook Ads, Google Ads, Twitter Ads, Pinterest Ads or Tiktok Ads. It allows ultra-precise targeting of the audience thanks to professional criteria, such as diploma, seniority, profession and sector of activity.

For B2B businesses looking to optimize their paid advertising strategy, LinkedIn is undoubtedly one of the most relevant and interesting channels to exploit. With its advanced targeting options, you are sure to reach the right audience and reach your marketing goals in no time!

A little tip (taken directly from our Linkedin Ads training): Before you start, make sure your target is ready to convert on Linkedin Ads. As this network is specialized for professionals, it is therefore a gold mine for your B to B business. Note that in some cases, B to C can be interesting, especially for high-end products/services!

The highest cost per click on the market...

One thing is certain, LinkedIn's flaw is its cost. Why? The ultra-precise targeting that the platform allows is expensive. Linkedin has the highest cost per click of the big Ads networks. Result? It affects conversion, and so you end up with a price per lead that is too expensive compared to other channels.

... but one of the best conversion rates

As we said, Linkedin allows ultra-precise targeting. And that's a big advantage! After years of practice, we concluded that Linkedin brings the most qualified leads, with a conversion rate that is about 3 to 4 times higher than Facebook Ads.

Training in Linkedin Ads: the good idea

As you can see, starting out on Linkedin (if you have an active target on this network) is a good idea. Ok, but only if you know how to master it well! Although it is one of the best BtoB acquisition channels, it is also one of the most difficult to manage.

If it is poorly controlled, this advertising network can quickly make you lose more money than it brings you. Enough to discourage you, and that would be a shame, considering the powerful lever it represents.

Training yourself will allow you to know well the targeting criteria for advertising campaigns and Linkedin advertising best practices. With training, you cover all the challenges of a successful marketing strategy: lead generation, customer loyalty, improving your company's reputation and converting prospects into customers.

Growth Room's free Linkedin Ads training

LinkedIn is an important vertical in our expertise. It is used for email prospecting (via scrapping), LinkedIn prospecting (via automated messages), and for advertising with Ads. Based on this experience, our experts have designed a training course with the sole aim of allowing you to get the most out of your LinkedIn Ads.

This training is 100% free and concrete. It is organized around 7 short and concise emails, which will teach you how to effectively build your campaigns and optimize them to achieve BtoB performance (the real one), using your budget optimally.

The training content is easy to digest (no more than 5 minutes of reading) and all contain ultra-concrete cases that we experience on a daily basis with our customers.

The Linkedin Ads by Growth Room training program:

• Day 0. The relevance of LinkedIn Ads
• Day 1. Create your advertising account and set up your tracking
• Day 2. Set up the structure and the settings
• Day 3. Choose your campaign types
• Day 4. Refine your audience
• Day 5. Create impactful ads
• Day 6. Optimize on a daily basis

Who is behind this Linkedin Ads training?

We are a Growth Marketing expert agency. We have helped over a hundred businesses develop and execute their growth strategies.

How? Certainly not magically. We are simply using the power of data multiplied by our expertise in Growth Marketing.

This Linkedin Ads training is a concentrate of all the expertise acquired during these experiences with the sole aim of allowing you to push the growth of your business to the maximum.

The good news is that this course is not the only one! Our experts have concocted other courses that are super essential for your business. For example, to improve your Hubspot strategy, click here.

‍