Sea consultant: boost your strategy with real experts

No, SEA is not easy. To really bear fruit, it requires expertise and experience that only an SEA consultant or an agency can have. Through research, success, failures and readjustments, the SEA expert knows exactly what will work for you and how he will manage to exceed your ads goals while maximizing your returns on investment.

Not yet convinced of its usefulness? In this article, we clearly tell you what an SEA consultant can do for your business and why you should entrust your budget to expert hands.

‍

Why work with an SEA consultant?

‍

‍

Better visibility on the web

Paid referencing (SEA) is not an innate thing and even less easy! A lot of businesses create their own campaigns, but few do it well.

To obtain good performances, it is essential know how to use these tools and use data wisely. Just like knowing how to master the relevant levers to create your other acquisition channels.

Working with an agency or a SEA consultant therefore seems quite essential. These experts have the skills required to create effective ads that improve your online reputation and visibility, while generating clicks and conversions.

Multi-lever expertise

In general, an SEA consultant is fluent in all advertising platforms, namely Google Ads, Linkedin Ads, Facebook Ads, Instagram Ads... This multi-lever expertise is very interesting for your company, because the SEA consultant will be able to activate/explore them all and reorient the strategy if necessary to obtain greater performance.

A time saver

SEA campaign management is not only complex but also very time-consuming. However, your time is valuable and will be more valuable if it is focused on your own expertise.

By using an agency or a SEA consultant, you free up this precious time and leave this task to expert hands.

Continuous optimization of advertising campaigns

One of the roles of the SEA consultant is to constantly monitor and adjust campaigns to maximize their performance. This continuous optimization makes it possible to improve the targeting, the advertising message and the overall effectiveness of the campaign.

A better return on investment (ROI)

Thanks to their in-depth expertise, SEA consultants are able tooptimize advertising budgets to get a better return on investment, whether in terms of conversions, traffic or reputation. Their objective is to make your investment grow, so they avoid unnecessary expenses and know how to allocate resources that can make a difference.

Access to advanced tools

A SEA expert uses specialized tools and software for keyword research, competitive analysis, and performance monitoring, offering a richer perspective and more accurate data for campaigns.

Besides, we're not going to lie to each other, but these tools are, for the most part, quite difficult to use. However, for a campaign to be really effective, you must not be content with simply knowing how to use them, but it makes all the secrets known, which is the case of a SEA consultant.

Adaptability to trends and changes

The field of SEA is evolving rapidly with market trends and updates in algorithms, regulations, tools and techniques. SEA agencies and consultants help businessesadapt quickly to these changes to maintain the performance of their campaigns.

Training and knowledge transfer

During the support, SEA consultants can train internal teams, sharing their expertise and techniques. The advantage of a Google Ads training, Linkedin Ads, etc.? At the end of this support, your teams will be able to manage future campaigns more independently.

A personalized approach

Being accompanied by an independent expert or a small SEA agency not only means benefiting fromexpertise that brings results, but also a great deal of involvement on his part.

Our credo at Growth Room is that it's better to be a big one at a small one, than a small one at a big one. In other words, be experienced enough to have expertise and be excellent in service (communication, processes, project management, respect of deadlines...), but also on a human scale. That's what a SEA consultant can offer you.

How does a SEA consultant work?

‍

Here is the type of support you could benefit from with an SEA consultant:

👉 Audit and objectives

The SEA consultant assesses your business and sets goals. It analyzes key data such as conversion rate to define the best strategies with you.

👉 Measurement and configuration

It installs tracking tools and creates custom dashboards. The objective? Have precise control over the performance of advertising campaigns.

👉 Campaign Management

He creates and manages your advertising campaigns on platforms chosen beforehand when defining objectives and strategy.

👉 Analysis and optimization

It analyzes the results of the campaigns and adjusts the campaigns to obtain the best possible ROI. The most effective ones are strengthened, and the others adjusted or stopped.

‍

Our Growth Room review

‍

If you choose to use a SEA or SEO consultant, you must be ready to spend at least €3K/month on advertising for your business. If you spend less, there is no point in optimizing as much and in fact, no point in paying an agency to do it!

Another important point: concretely in terms of results, having a consultant generally brings you a decrease in Cost per click because a lot of optimizations, so a decrease in CAC. The CAC is a essential indicator that makes it possible to assess the effectiveness of the various campaigns carried out by the company in finding prospects and converting them into customers. Mainly used in digital marketing, it allows you to make a comparison and to know which types of actions are the most profitable.

Finally, in general, a consultant for your advertising campaigns allows you to have a better vision of your business data because it sets up a dashboard to quickly see the results in a summarized way.

‍

‍

Do you want support to deploy a Google Ads campaign? Read our article on Top 5 best Google Ads agencies.

‍