The best free digital marketing courses

Innovation in digital marketing is progressing at a rate of 100 per hour. To remain relevant, you must adopt (quickly) all the new tools and channels that will boost your marketing strategy and stand out from the competition. Hence the need to train yourself and your teams.

Allowing them to develop their skills to become autonomous and know how to manage digital marketing projects, hand in hand, with the Growth Marketing agency that supports you, will allow you to give a real chance to the growth of your business.

Now that that's been said, how do you choose the good training in digital marketing ?

Strengthened by our expertise on the topics of digital marketing, we wanted to share this knowledge and skills so that you too know how to catch customers in your nets. Here is a list of our best digital marketing training.

The best free digital marketing courses

Digital marketing training: Google Ads

The first on The list of digital marketing courses : Google Ads. Our in-depth expertise in Google Ads allows us to reveal to you a method, step by step, to create an effective Google Ads campaign. This digital marketing training, it is: concrete and easy to understand content (never more than 5 minutes of reading!).

Our mission is to teach you how to set up an effective campaign that brings quick results, without going “quick and dirty”.

The program of this Google Ads training :

Day 1. Everything you need to know to get off to a good start

Day 2. The foundations of your account structure

Day 3. How to find the keywords that will make a difference

Day 4. How to set up your campaign to be on top

Day 5. How to define your budget and bidding strategy

Day 6. How to create ads that will make a difference

Day 7 (and end). How to optimize your campaign to get even better results.

Digital marketing training: Outbound B2B training

At Growth Room, we have successfully generated B2B leads for over 100 businesses. And we decided to share our experience with you by presenting one of our campaigns that worked particularly well. We give you a detailed overview of each stage of this campaign so you can be inspired by it and achieve similar results.

Thanks to our training on B2B campaigns, you will discover tips and best practices to improve lead generation for your business. And what's even better? Digital marketing training is free and the contents are super digestible. We won't talk about “hacks”, but we will give you effective and proven methods to boost your performance.

The racing program to build a segmented campaign, which generates qualified leads:

• Day 1: Context + Segmentation and Target Identification
• Day 2: Scraping: How to recover data from your targets
• Day 3: De-duplication and import into the CRM: What are the methods for properly deduplicating databases?
• Day 4: The art of copywriting: how to write emails that perform
• Day 5: How you should set up a cold emailing tool (LEMlist)
• Day 6: How to automate your tasks to save time

Digital marketing training: our Product Market Fit training

In this digital marketing course, you will discover how to effectively test your Product/Market Fit to prove its real potential. In other words, we are going to teach you how to identify the signals that indicate that your product meets a real need, in order to determine if it deserves further development.

And the best part of it all? Our Product Market Fit training is 100% free and 100% concrete. No lectures, just super digestible content to teach you how to set up a solid test and get started quickly. We based our approach on concrete cases experienced on a daily basis with the companies we support, to give you practical examples and proven methods.

The Product Market Fit course program:

• Day 1: Test, iterate, until you find your Product Market/Fit
• Day 2: Define the goals to be achieved
• Day 3: Understand our potential target in order to better reach it
• Day 4: Building your Landing Page effectively.
• Day 5: Let's go find your first users!
• Day 6: An army of ambassadors who make purchases for you.
• Day 7: Analysis of your Product Market Fit

Digital marketing training: Facebook Ads training

Our objective with this training is clear: to take your campaigns to the next level. And the best part of it all? It's 100% free and ultra-concrete!

We designed the content to be easy to understand and integrate, with reading modules of less than 5 minutes. Our approach focuses on the relevant optimization of campaigns to obtain concrete and sustainable results, without any compromise on quality.

And the strong point of digital marketing training? The concrete cases that we experience on a daily basis with the companies we support at Growth Room. You will be able to be inspired by our experiences and benefit from our best practices to boost your campaigns.

The program of the Facebook Ads training :

• Facebook Ads Training - Welcome
• Day 1. Analyze your performance indicators
• Day 3. Detecting and using the right audiences
• Day 3. Explode your CTRs with hell of an ad
• Day 4. Vertical scaling
• Day 5. Horizontal scaling
• Day 6 (end). Outsmarting the “Breakdown Effect”

Digital marketing training: Hubspot training

Thanks to our numerous experiments, successes, failures and adjustments with our customers, we have acquired a precise knowledge of the needs of businesses according to their activity, on Hubspot.

Our experts created this course to teach you how to get the most out of Hubspot by adopting effective strategies that are easy to implement and integrate into your daily life. The format is simple, free and very concrete, with practical examples drawn from our daily experience with the companies we support at Growth Room.

Program of Hubspot course :

• Day 0. Hubspot CRM Training - Welcome
• Day 1. Clean contact sheets & data consolidation
• Day 2. Structuring the pipeline
• Day 3. Lead scoring (advanced)
• Day 4. Workflows & Nurturing (advanced)
• Day 5 (end). Dashboard

Digital marketing training: Linkedin Ads training

Our expertise on LinkedIn is an important pillar of our know-how. We use it for prospecting by email (via scrapping), prospecting on LinkedIn (via automated messages) and for advertising with LinkedIn Ads. Thanks to our experience, our experts have created a training course that aims to help you fully exploit the potential of LinkedIn Ads.

All training content is easy to understand (no more than 5 minutes of reading) and includes practical examples from our daily work with our customers.

The program of the Linkedin Ads training by Growth Room:

• Day 0. The relevance of LinkedIn Ads
• Day 1. Create your advertising account and set up your tracking
• Day 2. Set up the structure and the settings
• Day 3. Choose your campaign types
• Day 4. Refine your audience
• Day 5. Create impactful ads
• Day 6. Optimize on a daily basis

To go further on digital marketing: copywriting

Copywriting is clearly an expertise to adopt in order to master digital marketing 100%. You have to know how to attract the visitor's curiosity (on an advertisement, a site, a simple page...) without giving them false information.

Therefore, we recommend the book: Made to Stick, why some ideas survive, and others die.

This book seems to be the best content you can read on the subject, and is based on methodologies used by the best.