Why is Google Ads training important for your business?

Generate regular traffic based on a query, with the most popular search engine... Google Ads is a channel not to forget for your acquisition: it is the user who comes looking for you by typing his request, not you (unlike Facebook Ads for example), so the traffic is immediately qualified!

That being said, getting started on Google Ads requires some specific knowledge to succeed (really). The trick? Take a Google Ads training course from experts...

Why is knowing how to master Google Ads important for your business?

Google Ads: one of the most powerful channels

Google Ads is undoubtedly one of the most effective ways to generate leads in digital marketing, thanks to the unparalleled popularity of the Google search engine, which represents 90% of global searches on the web. This popularity offers immediate visibility and far superior to any other channel, which greatly increases the chances of getting leads. In addition, Google Ads offers numerous other advantages, including the ability to precisely configure advertising campaigns, which further improves visibility and lead generation.

A lot of businesses use Google Ads, few get good results

Many businesses set up Google Ads campaigns, but very few get satisfactory results, with a cost per acquisition often above their limit. Let it be said to each other: the main objective remains to convert, and to have a cost per lead or an acquisition cost that is the lowest than you set for yourself, in order to benefit from it. So what do you do to get there?

Learn Google Ads with experts

To generate visibility and leads, it is essential to set up a well-thought-out strategy, an action plan and constant optimizations. Without that, it's impossible to get optimal results with Google Ads. It's not enough to simply launch a campaign and wait for the results. A thoughtful and well-planned approach is essential to maximize the chances of success on this advertising platform.

Doing all this cannot be invented, which is why it is important to train with experts! With a Google Ads course, you'll learn how to:

• Understand the issues related to advertising on Google. In other words, the role of Google Ads in the customer journey and how to choose the right campaign goals based on strategic goals.
• Learn how to structure your campaigns according to best practices.
• Know create good Google Ads campaigns : define daily budgets and the bidding strategy, use ad extensions, write advertising content according to best practices and discover Google Ads Editor.
• Configure monitoring tools, including: Google Analytics. A little tip taken directly from our Google Ads training (which might make you want to get started!) : it is important to report the difference between Goals and Transactions in Google Analytics. The objectives will generally be used by B2B companies or for intermediate objectives on B2C companies.

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Growth Room's free Google Ads training

Based on our expertise on Google Ads, we provide you with the step-by-step method for create an effective Google Ads campaign structure, and the optimizations to put in place to maximize your performance.

This Google Ads training is free and concrete.. The contents are easy to digest (never read more than 5 minutes!).

The objective is to teach you how to set up a relevant campaign that brings results, without going “quick and dirty”. Plus, who makes the difference? We rely on concrete cases that we experience on a daily basis with the companies that Growth Room supports.

The Google Ads training program :

• Day 1. Start-up logistics
• Day 2. Account structure - The foundations
• Day 3. The search for keywords
• Day 4. Set up your campaign well
• Day 5. Define your budget and auction strategy
• Day 6. Create 5-star ads
• Day 7 (end). Optimize your campaign

Who is behind this Google Ads training?

We are a Growth Marketing expert agency. We have helped over a hundred businesses develop and execute their growth strategies.

We are not magicians but specialists who simply use the power of data, multiplied by our expertise in Growth Marketing.

This Google Ads training is a concentrate of all the expertise acquired during these experiences with the sole aim of allowing you to push the growth of your business to the maximum.

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