8 LinkedIn post ideas to boost your visibility

To stand out on LinkedIn, posting simple updates is not enough. You need to develop content strategies that capture the attention of your audience and highlight your expertise.

In this article, we give you publication ideas for your business that will boost your visibility on LinkedIn, as well as some tips to make each post powerful and engaging.

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What is the structure for a Linkedin post?

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The VS4C Framework

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This model is based on 6 key elements that each post should reflect:

👉V for Value : highlight what you bring to the market (advice, expertise, experiences).

👉S for Sincerity : bring out your personality and your authenticity.

👉C is for Clarity : Explain clearly what you are doing in a concise and compelling way.

👉C is for conciseness : avoid long speeches. Be direct and get to the point.

👉C for Targeting : adapt your language to your audience. Don't try to please everyone. Ask yourself: who do you really want to talk to on this network?

👉C is for Confidence : inspire trust through a careful profile and authentic storytelling.

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The AIDA method

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Even though often used in prospecting, the AIDA method (Attention, Interest, Desire, Action) can be an excellent tool to enrich your content strategy. You can easily adapt it to create engaging stories or high-value posts.

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5 Linkedin publication ideas for your business

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As you already know, social networks play an essential role in strengthening the visibility of your business. LinkedIn, in particular, fits perfectly into this dynamic by being an essential lever in your communication strategy. So, what types of posts should you consider to increase the audience of your page or encourage interaction on your blog? Here are some ways to make the most of this network.

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Office life

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Internet users like to see what's behind the scenes of your business. Share stories, work habits, or highlights of office life. This is an opportunity to show the human side of your brand and to create a close relationship with your audience.

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Announcement of events

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Is your company organizing or participating in an event? Use LinkedIn to inform your network. Post updates before, during, and after the event. Whether it's a trade show, webinar, or product launch, keep your community up to date with your activities.

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Publication of job offers

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Remember that LinkedIn is also a space dedicated to recruitment. If you are looking to expand your team, create a post to announce open positions. Include what skills are in demand and encourage your audience to share or apply. It can also be a good way to show that your business is growing.

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Presentation of products or services

Talk about what you offer! Whether you are launching a new product or want to highlight the scope of your services, LinkedIn is an excellent showcase. You could capture the attention of prospects or potential partners.

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Changes in the company

What's new? A move, a rebrand, or a new partnership? Share this news with your network. It's a simple way to keep your audience informed and engaged with the evolution of your business.

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Environmental and societal commitments

Publications about environmental or social commitment are often very successful. Talk about the initiatives you have put in place, the projects that are important to you. Stay authentic and be careful not to overdo it to avoid the “greenwashing” effect.

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Customer stories

Share the positive feedback from your customers. These testimonials build trust in your products and services while illustrating the value you provide. Promote case studies or success stories in a dynamic and engaging way.

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Highlighting partners

Introduce your partners to show the collaborations you've made. It's also a good way to strengthen your credibility and create co-marketing opportunities.

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Media references

If your business has been mentioned in the press or specialized media, take the opportunity to share it on LinkedIn. This type of publication reinforces your positioning as an expert and highlights your reputation in the field.

By diversifying your publications with these different themes, you will attract more attention and generate more interaction on LinkedIn. Make each post a moment of authentic sharing to create a solid bond with your audience!

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5 Linkedin publication structures for an entrepreneur

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Consistency in creating content is the key to success. However, it's not always easy to come up with new ideas or free up time to create. That's where frameworks come in. They offer you easily replicable and effective publication structures to engage your audience. Here are a few examples of these templates to use:

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1. Lessons

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👉 How to use it?

Share your learnings, ideas, or professional experiences. Tell a story that provides a lesson or a piece of advice while being authentic and honest. The aim is to bring real added value to your audience while illustrating your expertise.

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2. Proof by example

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👉 How to use it?

Show your expertise by using concrete examples. Whether it's your achievements, case studies, or feedback, illustrate your words with specific cases that demonstrate the value of your ideas or approaches. This structure is ideal for convincing and reassuring your audience about the relevance of your advice.

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3. Decryption

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👉 How to use it?

Explain complex concepts or trends in a simple and clear way. Take a topic that your audience doesn't have time to dig into and give them a concise and accessible explanation. This type of content is perfect for positioning yourself as an expert and becoming a reference source.

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4. Parallax

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👉 How to use it?

Repeat sentences or paragraphs that have a similar structure to reinforce the impact of your message. The symmetry of ideas and repetition make an impression. Be careful, it is a method that can be very effective if it is well executed, but that can also seem monotonous if the idea lacks depth.

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5. Unusual habit

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👉 How to use it?

Get attention by showing what makes you different. Share practices that go against the grain of your industry, unusual habits, or unusual choices you've made. This model works particularly well if you want to break the rules and assert your position as a leader or innovator.

By exploiting these frameworks, you will be able to create content on a more regular basis and keep your audience interested. They allow you to structure your ideas and present them in a coherent way, while showcasing your expertise and personality.

👉 Want to get started on Linkedin Ads? Read our article on the subject: Linkedin Ads: everything you need to know to launch your ads

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3 tips to boost your Linkedin posts

Optimizing your Personal Branding on LinkedIn

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To stand out on LinkedIn, you need to take care of your image and have an optimized profile, because it is your window. So before posting content, start with a good profile photo, a compelling banner, a clear summary, and a comprehensive summary of your experiences and training.

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Copywriting: choosing the right words

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Copywriting is the art of writing attention-grabbing content. To be effective, avoid hesitant phrases like “I'm not sure” and use affirmative sentences like “What do you think?” Use strong words (“exceptional”, “effective”) and avoid terms that are too soft. Your words should be striking and attention-grabbing!

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Develop a content strategy

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Use the conversion funnel to structure your posts.

👉 TOFU (Top of Funnel) : Attract as many people as possible with broad topics such as well-being at work.

👉 MOFU (Middle of Funnel) : Target a smaller audience with more specialized topics such as copywriting or your experience on LinkedIn.

👉 BOFU (Bottom of Funnel) : Show your expertise with specific topics such as SEO or the benefits of entrepreneurship.

By varying these levels, you can reach a large audience and then guide them to more specialized content to strengthen your credibility and engagement.

Publishing Linkedin posts to boost the visibility of your company is good, but doing Linkedin campaigns is even better! Here is the Top 5 best LinkedIn Ads agencies

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