B2B: How we helped Progressive Recruitment generate +120% growth

Progressive Recruitment is a recruitment firm specializing in the IT, pharmaceutical, healthcare, telecommunications, and engineering markets.

The company, which works with startups as well as multinationals that are leaders in their sector, called on Growth Room for our offer. “Growth Outbound”.

Our mission for Progressive Recruitment : obtain ROI, structure, segment and set up a semi-automated machine for generating qualified leads.

Our results:

• + 120% growth over the first 2 months
• 152 new SME recruiter accounts/major accounts opened
• 35 “hot” leads in average monthly generation (recruiters, SMEs, ETI, CAC 40)

What our customer says about us:

Here is what we did.

Structuring and segmentation

As for each of our B2B customers, we first carried out an audit and harmonization of the CRM in order to allow the teams to have a clearer vision of their pipe.

We then segmented their target personas.

Two personas identified:

• Technical decision makers: those who know what needs to be done, what stacks are used and what skills are required.
• Non-technical decision makers who have little knowledge about the technical nature of the role that needs to be recruited, but who know exactly the budget for the expected profile.

Acquisition

Following this phase of structuring and identification, we then focused on the acquisition.

Our process:

Scraping and enrichment

We scraped the personas identified on LinkedIn Sales Navigator, about 20,000 contacts in total. The profiles have been enriched. We were thus able to obtain two qualified databases: one for technical decision-makers and a second for non-technical decision-makers.

LinkedIn automation

Invitation + personalized messages on LinkedIn. There is no better place to contact these decision makers!

We created personalized landing pages to present the best profiles available for hiring (the start of an onboarding journey).

At the same time, the sales team was initiated to use dedicated tools, so that it could be autonomous on the next iterations.

Cold emailing

Cold emailing campaigns have been launched for each segment.

Scenario set up (personalized according to profiles): sending free content, presenting the offer, inviting you to a webinar, abandoning the transfer request to the person concerned.

Average opening rate: 53%

Average click rate: 12%

For each MQL/SQL: automatic creation of a deal on the CRM, with the customer potential sheet so that the sales team can process it.

Balance sheet and results

Following our support, we allowed the teams to structure themselves and set up a machine for generating qualified, semi-automated and perfectly scalable prospects.

Progressive Recruitment quickly exceeded its goals:

If you also want to benefit from Growth Outbound support, do not hesitate to contact us at welcome@growthroom.co

You can also find our other case studies on the Growth Outbound offer:

• On Teach Up: How we helped Teach Up (SaaS platform) get started and generate qualified leads
• On Signitic: How we helped Signitic to structure itself and triple its turnover