B2C: How Dreem generated over 200,000 qualified leads

Dreem is a French neurotechnology company. Bringing together the best experts in the fields of engineering, design and neuroscience, the B2C startup has developed a technological band that makes it possible to measure, analyze and improve sleep.

Based in Paris and San Francisco, Dreem has embarked on a vast acquisition campaign. Its objective: to acquire as many qualified leads as possible in order to convert them later. The team led by Sacha Azoulay - CEO of Growth Room and ex. Head of Growth at Dreem - mobilized for several months.

The results speak for themselves:

• Over 200,000 qualified leads generated
• Sales growth of 150% per year since 2017!

Actions put in place

Creating a landing page with a sleep test

The team first created a landing page on which Internet users were invited to do a sleep test. It gave a sleep score, as well as personalized advice from experts.

To receive them, users had to indicate their email address.

Note that this sleep test is still available. You can find it on mysleepprofile.dreem.com

Facebook Ads

She then launched a campaign. Facebook Ads on this test, by targeting people affected by sleep problems.

His strategy: activate this campaign around midnight, at which time sleepers connect to the social network to pass the time.

Result: more than 200,000 leads collected and qualified!

Personalized emails

Personalized email sequences were then created, based on the sleep profile of each person who performed the test.

Another lever: SEO

Dreem having bought a blog specializing in sleep, the growth team embarked on an “SEO” sprint. Mission: rewrite each article to optimize them (internal networking, keywords, etc.).

Result: Dreem had a total of more than 1.5 million new users (number of visitors coming to the site for the first time). The startup now handles the majority of requests on sleep in France

Since the decision-making funnel to buy a connected banner is long (€400 per solution), Dreem has set up a campaign system (Facebook, Google and Quora) allowing advertising to be remembered. Objective: to convert.

The results more than exceeded the goals:

At Growth Room, we have great stories to tell. You can also find our case study on Teach Up: How we helped Teach Up (SaaS platform) get started and generate qualified leads

If you also want to benefit from support, do not hesitate to contact us at welcome@growthroom.co