Choosing the right Google Ads agency for your advertising campaigns

We all know it: you have to be present on the web.

One of the best ways to do this is Google Ads (formerly Google AdWords). Ok, but setting up an advertising campaign on Google Ads is not that easy. It can quickly become time consuming and expensive if it is poorly managed.

This is where the specialized digital agency that helps set up and manage advertising campaigns comes in.

But How to choose the right Google Ads agency? We tell you everything.

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8 criteria to take into account:

• Assess your own needs
• The skills of the Google Ads agency
• The (e-) reputation of the Google Ads agency
• The preferred sector
• The Google Ads strategy
• The quality of communication
• Google Ads results
• The price of Google Ads support

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What are the criteria for choosing the right Google Ads agency?

Assess your need

Before you go looking for that rare pearl, assess your Google Ads needs. To do this, ask yourself the right questions: What are the goals of your advertising campaign? What is your budget? What is your target market? Once you've defined your Google Ads goals, you can start looking for an agency that meets your expectations.

The skills of the Google Ads agency

The Choosing your Google Ads agency should be based on their skills and experience. For example, check if:

• The agency holds the label Google Partner
• It has Google Ads certifications
• Its employees are trained in the latest updates to the tool

Attention, even if it is not a guarantee of quality and results (because the criteria are relatively simple to meet for an agency with several contracts in parallel), it is a must have and therefore a first indicator to guide your choice.

💡 The Google Ads certifications and Google Partner are not similar: certification is a professional accreditation following training, but does not issue the Google Partner badge.

Another way to check the solidity of an agency: its customer references. Ask for them and check out his website and social networks to get an idea of his work.

See the results of customer cases and examples of Google Ads campaigns. Also, make sure that the agency has a SEO expertise (Search Engine Optimization). Why? SEO and SEA are complementary and working both in parallel can be a Google strategy that pays off for your business. And even if you only use their Google Ads service, an agency that knows how to manage both, most likely has a good knowledge of global SEO on Google.

The (e-) reputation of the Google Ads agency

The reputation of the agency is an important point. If it has not been able to develop itself, it will have difficulty doing so for your business.

Focus on customer reviews on the internet (site, Google, social networks) but also on Adwords campaigns in his name, if these are available. You can contact some of their customers to get their feedback, which allows you to see how the agency works and how to adapt to different ways of working and requirements.

The preferred sector

An agency that knows your sector of activity is a real plus, because it will know how to broadcast a relevant ad and talk to the Internet user.

Look at her type of customer base and the size of the client businesses to verify that she is used to working with businesses similar to yours.

Google Ads strategy

The agency you are talking to should offer you a clear and effective recommendation and strategy for managing Google campaigns, with defined goals, precise planning and expected forecast results.

This recommendation should show you how well the agency understood your sector and your needs.

The quality of communication

Communication is the key to everything. Check if the agency is available and responsive, if it responds quickly to your requests and if it is able to clearly explain the results of your Google Ads advertising campaigns.

The Google Ads agency you choose should be able to provide you with detailed reports on the performance of your advertising, with key performance indicators such as click rate, cost per click, conversion rate, etc.

In the type of Google Ads support offered, look at what it offers you:

• A full monthly report or a weekly sharing of results? Are the figures presented by videoconference or via an automatic email?
• Is an iterative strategy process in place, with predefined moments in order to take a step back from current ads?

Any advice? Beware of Google Ads agencies that only partially answer your questions or remain vague in their answers.

Google Ads results

For a client business similar to yours, look at performance and growth:

• Check if you can easily find sponsored or organic content by typing in keywords related to their activity.
• Take a look at the ranking on Google. If it is of high quality, it is a positive indicator.

Beware of promises that are too promising! Most of the time, their arguments are more or less hazardous. If the agency doesn't show a supporting reference, don't take the information too seriously.

The price of Google Ads support

Price is important when choosing your Google Ads agency. Don't choose an agency based solely on this one. Make sure it offers quality services, in line with your budget.

Read all the lines of the price proposal. Also check that there are no additional costs that can be added to the deposits and commissions.

By following these steps, you should be in a position to find a quality Google Ads agency that will help you reach your advertising goals.

Why choose Growth Room for your Google Ads strategy?

At Growth Room, we have only one thing in mind: to convert.

Our mission is simple: to help our customers reach the right audience, with the right message, at the right time and in the right place. And that's what makes all the difference in terms of visibility!

Concretely, our team of senior experts optimizes your conversion tunnel as much as possible and test and develop all of the levers of acquisition to obtain the best performances. With over 100 satisfied customers, we are a certified Google Marketing Partner.

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Our customers talk about it better than we do...

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To discuss your Google Ads challenges, Bastien and Lucas, our experts on the subject, are available to discuss with you.