Copywriting: the keys to writing content that sells

Copywriting is a discipline that requires expertise. In fact, there are professional copywriters! On the other hand, anyone can learn copywriting. Examples, persuasion techniques... Here we give you all the keys to writing effective content and becoming a (good) copywriter.

Our articles to learn copywriting

Copywriting: the basics you need to know (techniques, examples)

In this article, you will learn how to write a good “copy” regardless of the medium: landing page, email, post on social networks, etc.

You will discover the basic techniques to captivate your reader, influence them and make them your new customer.

• Copywriting: How to write content that converts

How to create a successful landing page

In this guide, we focus on the landing page, also called the landing page.

You will learn how to structure and write an effective landing page to sell your product/solution, from the title to the call to action to the elements of reinsurance.

You will have all the cards in hand to (finally) create a 5-star landing page!

• The guide to creating a landing page that converts

How to write a captivating and engaging blog post

Are you publishing articles on your blog but not taking off?

The cause is surely in your SEO, but also in your article itself. He is not interested, does not convince. Your readers run away from you from the first paragraph.

In this article, we give you all the keys to write quality articles: structure, writing.

• How to write a blog post like a pro

Editorial “robots” who write your content

You may have heard about tools that automate content writing.

Using Artificial Intelligence (AI), they propose to write any type of content in two or three movements: a blog article, a product page, ads, etc. And above all, they promise you well-copywritten texts that convert.

Magical or whimsical? We tested 3 tools.

Read our review and do yours too!

• Tools that automate the writing of your content

How to write a good newsletter

The newsletter is a powerful marketing tool. But you still have to do the right thing.

Few companies manage to make it an effective lever.

In this article, we give you all our best practices for (finally) sending an effective newsletter, which brings REAL results!

• Creating a successful newsletter: our tips and tricks for success