How do I connect HubSpot and LinkedIn?

If you are here, it is because you are not only a Hubspot user but also a Sales Navigator user and you dream of one thing: connecting Hubspot and Linkedin.

Well, you've come to the right place! We will explain to you how to do it and you will see, it is very simple. After integration, you'll be able to view LinkedIn insights on your lead records (contacts and businesses) in HubSpot, and send InMails directly from HubSpot.

Let's go!

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Prerequisites for connecting Hubspot and Linkedin

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1. Have a Hubspot Sales Hub or Enterprise license if you want to use the Linkedin Sales Navigator integration.
2. Have a LinkedIn Sales Navigator Advanced or Advanced Plus account
3. All users should connect to the Linkedin Sales Navigator application from the Hubspot Marketplace.
4. You can't import contacts of Linkedin with this integration. But it should happen so let's be patient! 😉

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Now that we've laid the foundations, let's see how to do this integration!

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Installing the Linkedin Sales Navigator integration

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First thing first: Go to your Hubspot account. Here, click on the “Marketplaces” icon in the main navigation bar. Then, click on “App Marketplace.”

To find the Linkedin Sales Navigator integration quickly, all you need to do is use the search bar. Once you have selected it, click on “Install the application” (upper right corner). No more difficult than that!

A little info to remember: the Hubspot CRM store your account name and profile photo when you do the Linkedin integration.

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Make LinkedIn data appear in the Hubspot CRM

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Once the integration is done, the whole point is to make Linkedin Sales Navigator data appear in order to be able to use it! To do this, it's easy:

• Go to your Hubspot account to access your contacts or businesses.
• Select contact name or of society.
• In the panel on the right, you will see the “Linkedin Sales Navigator” section that holds Linkedin information for your contact or business.

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👉 If it is a contact : Display the contact's professional title, company name, time spent in this position, location, and field of activity. HubSpot searches for the profile based on the contact's first name, last name, email address, and company name and professional title.

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👉For businesses : Show the business area, size, and location of the company. HubSpot uses the company's name and industry to locate its profile.

• To save a contact's information to a list on LinkedIn Sales Navigator, select “Save to Sales Navigator.”
• Press “Show More” for additional details.
• If you want to send an INmail to the contact on LinkedIn, click on “Send an INmail”.

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👉 Contacts have these tabs :

• “Introduction”: Here you can see the relationships, experiences, and interests shared with the contact, as well as a link to their recent activity.
• “Presentation”: allows you to ask a common acquaintance to introduce you to your contact.
• “Similar leads”: Easily locate other leads in the same company and add them to your lead list in Sales Navigator.

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👉 Businesses have the following tabs :

• “Recommended leads”: connect with other leads within the company with similar interests and experiences.
• “Relationships”: view contacts within the company with whom you already have a link.
• “News”: consult the latest company news to enrich your commercial interactions.

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Transmission of InMail messages from contact and company profiles

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Are you wondering how to send a Linkedin message from your CRM info sheets? Follow these steps:

👉 Sign in to your HubSpot account, then go to the Contacts or Businesses section.

👉 Select contact name or the desired company.

👉 In the panel on the right, Find the LinkedIn Sales Navigator map.

👉 Click on “Send an InMail”.

👉 A LinkedIn InMail pop-up will open. Type your message here, then press “Send.”

Simple no?

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And if you want to send your Sales Navigator messages from Hubspot but follow the conversations in the LinkedIn InMail pop-up window, that's entirely possible!

The only downside: these exchanges are not automatically saved in the chronology of the information sheet. If necessary, you can save the LinkedIn message by hand in a contact's timeline.

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Managing Linkedin Sales Navigator tasks from your smartphone

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We agree, being able to work on your smartphone is essential. So, if you have a paid LinkedIn Sales Navigator account integrated with HubSpot and you have installed the HubSpot mobile app, you can manage your Sales Navigator tasks directly through this app.

Here's how:

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👉 Open the HubSpot mobile app and access your tasks.

👉 Select tasks such as “Send an InMail” or “Send a login request.”

👉 You will then be directed to the LinkedIn application to complete your task. For connection requests, HubSpot will direct you to the search function in the LinkedIn app, with contact names already filled in.

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And that's it!

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Connecting Hubspot and Linkedin will save you time, but if your cold emails are not at the top, it won't be of much use... To make sure they're solid, read our article on The essential points to integrate into your cold emails to perform !

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