Hubspot Academy: everything you need to know about training

Updating your knowledge and skills in marketing, sales or customer service is no easy task, we agree! Techniques are constantly evolving, and every business, regardless of size or field of activity, must upgrade in order to get its growth off the ground. And yet, it is essential to the development of one's career.

And guess what? That's where HubSpot Academy comes in! It's a real online training gem, offering practical modules and comprehensive certifications in a variety of areas: CMS, marketing, sales, and even the advanced features of HubSpot, such as creating marketing emails.

With the HubSpot Academy, you can easily learn new skills for your marketing career and stay up to date with the latest trends.

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If you want to learn on your own, sign up for our free Hubspot training !

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What is the Hubspot Academy?

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The HubSpot Academy is THE solution to boost the growth of your business! Launched in 2012, this online platform accessible all over the world offers a variety of theoretical courses and practical exercises. Regardless of your skill level, whether you are a beginner, intermediate, or advanced, there are HubSpot courses for all levels.

In particular, you will find training on the various functionalities of HubSpot, with general courses and more specialized courses to strengthen your mastery of the tools. Hubspot e-learning courses come in the form of practical, specific and comprehensive modules, adapted to your skill level and the resources you want to deepen.

Hubspot Academy: a catalog of more than 500 courses

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Marketing training

Marketing plays a fundamental role in the success of an acquisition strategy. That's why the Hubspot Academy focuses on marketing and inbound training.

On the HubSpot Academy website, you will find a variety of highly interesting topics in this field:

• Inbound Marketing
• Content marketing
• Contact Management
• Email Marketing
• Social Media Marketing
• Lead generation
• SEO
• Social networks

Technical sales training

Do you want to fully exploit the potential of Hub Sales software? Easy!

Take Hubspot Academy's theoretical and practical courses that focus on sales techniques. You will find a wealth of information on the following topics:

• Contact Management
• Inbound Sales
• Sales development

Customer service training

The Services Hub is a comprehensive tool that offers you the opportunity to improve the experience of your customers within your structure and to take into account their needs more effectively when defining your web marketing strategies.

The Hubspot Academy customer service courses specifically address the key points to master when using a CRM software, including:

• Customer Management
• Delivering customer success
• Using the Service Hub software

Other useful courses from the Hubspot Academy

In addition to basic marketing, sales, and service courses, the Hubspot Academy also offers a variety of other topics that are very useful for your business.

You'll find CMS training to maximize the performance of your website, as well as specific training for each feature available in HubSpot, such as CTAs, emails, form creation, and CRM usage.

Hubspot Academy certifications

Even if using the HubSpot software does not necessarily require digital training, choosing this option becomes essential to optimize your actions and develop your skills in marketing, sales, and much more. With HubSpot training, you'll discover how to make full use of your CRM, marketing and sales software to generate more leads and get a better return on investment.

HubSpot certifications ensure you have a thorough understanding of the inbound approach. They provide you with best practices for maximizing the use of HubSpot and the theoretical knowledge you need to develop an effective strategy for your business.

Regardless of your level of knowledge, HubSpot offers a range of programs tailored to your current skills. As you progress in your learning, you will go from being a simple web marketer to being an expert in web marketing, thus strengthening confidence in the growth of your business.

Free and highly accessible Hubspot training

The good news is that HubSpot courses are available to everyone and completely free of charge! Whether you are just starting your business or want to expand your business, you can take courses tailored to your needs and get a HubSpot certification as a result.

HubSpot certifications are available for free online on the HubSpot website. To benefit from these courses, all you need to do is create a HubSpot account.

Once your HubSpot account is created, a wide range of courses will be available to you, divided into different categories. These courses come in the form of videos that you can watch as many times as you need to assimilate them and understand all the details.

Once ready, you can take the exam corresponding to the modules of the chosen course. HubSpot exams are generally multiple choice quizzes with a deadline set in advance. It is also important to note that some certifications require the validation of practical exercises before being able to take the final exam.

Do you need a CRM, but don't have the time to devote to it? At Growth Room, we have become Hubspot experts to get the most out of it. Do not hesitate to contact us!

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