Hubspot Operation Hub: simple explanations of the tool

In this article, we introduce you to a new software designed by Hubspot to give more autonomy to operations professionals. Thanks to the Operations Hub, your operational team has access to all the tools they need to automate their daily tasks and become a key player in the growth of your business.

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The role of DevOps

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As a business grows, its systems multiply. Everyone adopts their favorite tools: employees choose their SaaS applications, managers rely on their own spreadsheets, and each team sets up their own processes. Result? Alignment is lost, communication becomes chaotic, and overall efficiency suffers.

To remedy this, each department ends up recruiting an operations manager, hoping to create a more efficient system. But in reality, these teams often arrive too late, facing an almost impossible mission: to optimize already inefficient systems and processes that are too complex, while working in silos. The result: they lack resources, are overwhelmed and struggle to have a real impact. Although essential, they leave at a disadvantage.

Operational teams and other departments are well aware of the challenges. Without an optimized strategy, the company faces unsubscriptions, lost sales, and cancellations.

Operational inefficiency hampers growth and prevents a business from reaching its full potential.

To succeed in its growth, a company must above all optimize its operation. This means relying on an operational team that is not hampered by scattered data or inefficient manual processes, but that has the resources to tackle the real issues.

That's where the RevOps team, which specializes in revenue operations, comes in.

When your operational teams collaborate around a unified RevOps strategy, they more effectively support your sales and marketing teams, while building customer loyalty at scale. But adopting a ReVops strategy is not enough. You also need to equip yourself with the right tools and put the right processes in place to support and make it thrive. That's why HubSpot launched the Operations Hub..

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Hubspot Operation Hub: What is it?

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The Operations Hub is the newest solution offered by HubSpot. Her role? Connect your applications, synchronize and structure your customer data, while automating your business processes. The objective is to bring all teams together around a central information point, so that your operational team can finally free themselves from experienced and reactive tasks.

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What are the benefits of Hubspot Operation Hub?

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Harmonize and structure customer information

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The Hubspot Operations Hub allows you to easily connect all of your third-party tools to your HubSpot CRM, in a fluid and integrated way, just like a Zapier, but directly from the platform.

Its main features include:

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👉 Data sync : benefit from bi-directional interoperability between your applications, without the need for technical skills.

👉 Data quality automation : adjust and correct your data in real time according to custom rules adapted to your business specificities.

👉 Data Quality Control Center : identify obsolete properties and integration issues, while anticipating potential quality issues.

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Automate all your sales, marketing and customer service processes to increase efficiency and streamline your business

Today, the customer experience takes many forms, and your customers expect an interaction that is both consistent and fluid. The Operations Hub ensures the harmonization of your internal processes while ensuring optimal data management.

The result? A perfectly integrated customer experience:

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👉 Programmable automation : adapt your sales actions according to your growth objectives. Managing lead turnover, renewals, and more is a breeze.

👉 Workflow extensions : connect your favorite tools for seamless internal collaboration. Send messages on Slack, create tasks in Asana, and make it easy for teams to communicate.

👉 Team management and permissions : modify access to data according to the roles of each person and easily manage the availability of your representatives according to the organization of your team.

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Organize Data for Macro and Individualized Reporting

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The Hubspot Operations Hub makes it easy to create reports that are relevant and understandable for everyone in your business. Whether for an overview of global activity or for more detailed monitoring at the individual level, it offers you the tools adapted to each need.

Dashboard features:

👉 Datasets : organize your HubSpot data into logical collections and generate reports in a few clicks, based on your analysis needs.

👉 Sharing data with Snowflake : synchronize your HubSpot CRM with the Snowflake platform and use your data in the sales intelligence tool of your choice.

👉 Customized reporting tools : create customized reports using CRM objects, such as contacts, businesses, transactions, and behaviors, in order to obtain accurate insights tailored to your strategy.

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Hubspot Operation Hub Functionalists

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Operations Hub tools support businesses in their challenges related to automating, synchronizing, structuring and optimizing data quality:

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Bi-directional data sync

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Regardless of the source of your data, easily integrate it into your tool ecosystem. With the default field maps, you can keep your data and Hubspot's native properties always in sync with your third-party applications.

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Synchronizing historical data

This ensures that your data remains consistent and consistent across all HubSpot software and connected third-party tools.

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Custom field maps

This makes it easy to sync personalized and specific data, not natively present, between HubSpot and your third-party tools.

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Programmable Automation and Bots

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Customize your automated actions by integrating JavaScript to adapt each process to the specific needs of your business.

Webhooks

Thanks to its API, you can subscribe to events that occur on a HubSpot account where your integration is installed.

Automating data quality

Create custom automation actions to ensure optimal use and efficient processing of your data.

Datasets

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Also called “datasets,” these are data sets from your HubSpot account, which you can then use in custom reports.

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Reporting formulas

They offer the flexibility to analyze the objects and activities in your HubSpot account, to convert them into concrete and usable reports.

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Sharing Data with Snowflake

Connect your HubSpot portal to the Data Share solution, with no additional monthly fees for storage or connection.

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How much does Hubspot Operation Hub cost?

The core tools in Hubspot Operations Hub are completely free, so you can sync a wide selection of your favorite apps to HubSpot at no cost. More information on this can be found in the following paragraphs.

The Operations Starter Hub, which starts at €46 per month, offers additional sync features. As for the Operations Pro Hub, it starts at €736 per month.

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Can a team that's not in charge of operations use the Operations Hub?

Absolutely. Hub Operations features help growing businesses overcome a variety of challenges, such as managing disparate tools, poorly structured data, and inefficient processes. This software is not limited to operational teams: it is aimed at all teams who want to optimize the overall functioning of the company.

Now that you know everything about this revolutionary tool, what if you deepen your CRM skills with our Free Hubspot training ?

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