HubSpot persona: how to create and configure it easily?

An effective marketing strategy is based primarily on the definition of a buyer persona, which represents the typical profile of your prospects. This profile captures the essence of their characteristics, their concerns, their personality, their personality, their challenges, their routines, as well as the obstacles they have encountered in their lives that are hindering them.

The Hubspot Buyer Persona tool makes it easy to create this profile in a few easy steps. We show you how to create and configure a persona!

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What are the building blocks of a good persona profile?

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The selection of information to include in your avatar depends essentially on the particularity of your target. The profile should include:

• Demographic details,
• Family status,
• The profession practised,
• Buying trends.

A photograph is beneficial to give a realistic image to your avatar. Companies tend to concoct a narrative based on the distinct characteristics of their consumers.

The value of this digital representation lies in its marketing application. This character becomes a point of reference for designing marketing and commercial strategies.

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Creating a persona with Hubspot: step by step

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Hubspot persona: the general profile of the target

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Like any person, your avatar should have a unique identity. Opt for a simple, traditional buyer name. This first step makes it easier to identify potential customers associated with this avatar.

On a technical level, using a familiar name makes it easier to develop a loyalty strategy for targets similar to the persona profile.

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Next comes the time to define the avatar's demographic attributes. It's critical to gather as much detail as possible, including:

• The level of education;
• Age;
• family situation;
• The address;
• physical characteristics;
• Morphology;
• The genre.

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Every detail plays a crucial role in creating an image that is true to reality. By giving life to a tangible character, designing your communication becomes easier.

Relevant information can be critical in attracting and persuading your target audience to your brand, product, or service.

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Hubspot persona: the problems of the target

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The next step is to identify the professional sector of your persona marketing to better understand the challenges they regularly encounter. Ask yourself key questions.

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Are you targeting professionals in the cosmetics, insurance, textile, textile, construction, construction, industry, e-commerce, or other sectors? In his professional environment, does he occupy a position of employee, director, senior manager, consultant, or is he the head of the company?

Answering these questions will help you refine your professional profile. With this clarity, it will be easier to identify the challenges he faces and to consider the most appropriate solutions to meet his needs.

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Hubspot persona: the possible obstacles of the target

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Once the overall profile of your target is established, and the challenges your buyer persona faces based on their defined responsibilities and tasks, you get a more accurate vision of their professional situation. By putting yourself in his shoes, it becomes easier to identify the obstacles that hinder his progress.

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Each target can have unique challenges, which is why it is in the interest of not being satisfied with a single buyer persona. Thanks to tools like Buyer Persona Hubspot, it is possible to design several profiles for different potential leads.

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Hubspot persona: the habits of the target

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By using the Hubspot model to create a buyer persona, the final step is to determine the consumption habits of your target audience. This is essential to identify the communication channels that are most relevant to the growth of your business, whether social networks, websites, applications, forums, or even dynamic displays.

Hubspot's persona marketing tool offers a range of colors to categorize and differentiate your buyer personas based on their routines.

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Hubspot persona: mistakes not to make

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Idealizing the customer profile

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The intention behind creating a persona with Hubspot is not to portray an ideal customer, but to portray the real customer and to better understand them. It is essential not to magnify it, but rather to explore its concerns, apprehensions, and challenges as well as its interests and buying behaviors. It is by adopting this approach that we develop an authentic buyer persona that is authentic and true to reality.

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Do not fully complete the target's information

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Another mistake to avoid is to overlook crucial information that could enrich the profile of your Buyer Persona.

It is crucial to gather all the relevant data, taking into account customer feedback, comments on your site, and more.

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Do not update your persona regularly

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Buyer personas are not unchangeable. Faced with the evolution of the market, the growing impact of digital technology and emerging challenges, the traits of your prospects can be transformed. Thus, it is essential to regularly update the data that characterizes your target, using the Hubspot persona tool.

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Don't use your personas

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Buyer Personas are valuable tools for accurately identifying the needs of your prospects. However, their potential is untapped if you don't mobilize them wisely. Following market segmentation, it is essential to implement marketing strategies that truly take these profiles into account.

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The benefits of creating a persona on Hubspot

An easy grip

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Hubspot Persona is an intuitive and easy to use tool for creating personas. Accessible to all, it guides the user through forms to define the profile of a fictional persona, while offering the possibility of selecting an image from its vast library.

The user is then invited to answer questions to identify the buyer persona in detail: professional goals, position, responsibilities, tasks, challenges, aspirations, and more.

Once the profile is complete, the tool generates and provides a detailed overview of the buyer persona in the format of your choice.

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Hubspot persona: a free tool

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Using the Hubspot Persona tool is completely free. All you need to do is sign up for Free Hubspot CRM and you'll be in a position to start building your marketing personas in no time.

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