HubSpot price: how much does the marketing tool cost?

Confused about HubSpot prices? You are not alone.

Currently, HubSpot is among the most popular CRM and marketing platforms.

A pioneer in the field of inbound marketing, HubSpot has more than ten years of experience and is constantly innovating to satisfy its customers.

While the platform offers numerous benefits, including advanced tools and analytics for lead management, the question of its pricing often leaves users confused. So how do the prices for this marketing tool work? We're taking stock.

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Hubspot price: how much does the license cost?

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HubSpot segments its offering into five distinct suites, each with its own pricing structure:

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• Marketing Hub : This is the range of tools dedicated to marketing automation. Hubspot costs are calculated based on the number of marketing contacts and the features included.
• Sales Hub : It's HubSpot's sales CRM. Here, pricing is determined by the number of users and the range of features available.
• Service Hub : This suite is dedicated to ticket management. The pricing structure is similar to that of CRM, based on the number of users and the range of functionalities.
• CMS Hub : This suite is HubSpot's website creation tool, comparable to WordPress or Webflow. Hubspot prices are based on the features included.
• Hub Operations : This suite includes a set of features that optimize the use of the other four suites. Pricing is based on the volume of data to be managed as well as on the extent of functionalities.

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Each of these suites has a pricing structure that corresponds to the specific needs of its field of application.

Hubspot price: Hubspot Marketing Hub

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For each plan, HubSpot Marketing sets a limit on the number of emails you can send:

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• Free : You can send up to 2,000 emails per month, but they'll include the HubSpot logo.
• Starter : The limit is five times the number of your contacts each month.
• Professional : You can send up to ten times the number of your contacts in emails each month.

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More information on the features can be found in the table below.

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Hubspot price: Hubspot CRM

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• Starter : Allows up to 10 dashboards and 2 pipelines.
• Professional : Offers up to 25 dashboards, 15 pipelines, and 300 custom workflows.
• Enterprise : Includes up to 50 dashboards, 100 pipelines, and 1,000 custom workflows.

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For more details on the functionalities of the Hubspot CRM, please see the chart below.

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Hubspot price: Hubspot Service Hub

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• Starter : Allow up to 2 ticket pipelines per account.
• Professional : Allows up to 15 ticket pipelines per account, with 300 workflows and 100 custom reports.
• Enterprise : Grants up to 50 ticket pipelines per account, complemented by 1,000 workflows and 500 custom reports.

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Hubspot prices: Hubspot CMS Hub prices and features

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The HubSpot CMS offers a complete range of functionalities, from creating websites to hosting, including tools for reporting and monitoring.

When it comes to CMS Hub pricing, four options are available:

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• A free plan
• A Starter plan at €23 per month
• A Pro plan at €360 per month
• An Enterprise plan at €1,180 per month

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In addition to these options, HubSpot CMS offers specific add-ons:

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• A free SSL certificate to secure the content of your site and the data of your prospects.
• The number of domains: with a subscription to the CMS Hub Enterprise, you can host up to 10 additional brand domains.
• Variable number of test accounts
• Various options for video management

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Hubspot prices: Hubspot Operation Hub rates and features

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The HubSpot Operations Hub offers four pricing levels:

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• Starter : 20 euros per month per account
• Pro : 790 euros monthly per account
• Business : 1,960 euros per month per account

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Unlike other offers from HubSpot, this service does not offer specific add-ons, except for test accounts, just like for the CMS.

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Hubspot price: the Ads-ons

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All of the add-ons listed below apply to an entire HubSpot account, regardless of the number of hubs used. Whether you're using the Marketing Hub, Sales Hub, or both, the limits will be the same.

Except for the option to extend the API limit, all other add-ons are exclusively available for Pro and Enterprise plans.

Hubspot price: API limit increased

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Limitations :

• HubSpot allows up to 500,000 daily API calls for the Pro and Enterprise versions of its products.
• You can make up to 150 API requests every 10 seconds for these same versions.
• The maximum number of apps is 100 per developer account and 20 private apps per HubSpot account. There is also a restriction of 1,000 webhook subscriptions per application.
• The platform imposes a limit of 25 parameter extensions per application, 750 event types per application, and 500 properties per chronological event type.
• API search access points are limited to four requests per second per authentication token.

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Additional option :

• This option allows up to 1,000,000 API calls.
• Each user can make up to 200 API requests every 10 seconds.
• The price of this add-on is €490 per month.

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Hubspot price: increase in the number of reports

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Restrictions :

• For the Pro version of HubSpot, you can have 25 dashboards, each with up to 30 reports. For the Enterprise version, this number increases to 50 dashboards with also 30 reports per table.

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Additional option :

• The add-on gives you the option to extend your capacity up to 300 dashboards and add 3,000 additional custom reports.
• The price of this add-on is fixed at €200 per month.

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Hubspot price: increase in the number of lists

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Restrictions :

• In its Pro version, HubSpot allows you to create up to 1,000 active lists and 10,000 static lists. For the Enterprise version, these limits are 1,500 for both types of lists.

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Additional option :

• This add-on gives you the option to add 100 active lists and 100 additional static lists.
• The Hubspot price to access this extension is €200 per month.

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Hubspot price: increase in the number of minutes per call

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Restrictions :

• The Enterprise version of the tool imposes a limit of 12,000 calling minutes per month for each account.

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Additional option :

• The add-on allows you to add 1,000 more calling minutes each month at a price of €49 per month.

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Hubspot price: increase in the number of phone numbers

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Restrictions :

• Using the Pro version of HubSpot, you're limited to three phone numbers, while the Enterprise version allows you to have five.

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Additional option :

• This add-on gives you the option to add five additional phone numbers each month at a cost of €25 per month.

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Hubspot price: increase in the number of teams

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Restrictions :

• The Pro version of the tool allows the creation of up to 10 teams, while the Enterprise version allows for up to 300 teams.

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Additional option :

• This add-on allows you to extend your ability to create teams by adding up to 100 additional teams for a monthly price of €200.

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Free Hubspot: what is it worth?

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HubSpot is distinguished by the breadth of features that it offers for free, making it a great gateway for those looking to get started with customer relationship management (CRM). However, its free offers have their limits, especially in terms of managing large volumes of data, complex sales processes, automation, or payment and calling functionalities.

Additionally, the presence of the HubSpot logo on all free tools may discourage some users. To remove it and access other features, the Starter CRM subscription starts at €50 per month.

Here's a look at the limited capabilities of each free plan:

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• Marketing Hub: The free plan includes basic features like simple forms, up to 5 lists, and 2,000 emails per month. However, it does not have marketing automation.
• Sales Hub: The free plan allows you to connect an email address, track the opening and clicks in your emails, but sales automation isn't available.
• Service Hub: This plan offers a ticket pipeline and a shared inbox, but doesn't allow for ticket automation or calls.
• CMS Hub: You can create up to 25 web pages and a blog, but these pages have the HubSpot logo. SEO and landing page features are also limited.
• Hub Operations: This plan offers basic data sync and email response tracking, but does not offer advanced datasets or data quality control.

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Hubspot price: Starter CRM Suite offer

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The HubSpot CRM Suite Starter Offer, at €50 per month or €360 per year, offers a comprehensive set of tools including marketing automation, CRM, customer service, CMS, and operations management. Opting for the annual subscription allows a substantial saving of 40% compared to the monthly price.

This package offers value for money that is difficult to match on the market. However, a careful assessment of your needs is crucial before making a commitment, especially if you opt for the annual plan, as Hubspot costs can quickly add up.

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Hubspot price: how to properly negotiate the license?

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There are several strategies to optimize your expenses depending on the package you choose:

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• Duration of the commitment : Committing to the Pro plan for one year allows you to save 10%. Longer commitments, of 24 or 36 months, offer even better discounts.
• Add-ons : Anticipating your needs well before signing the contract can allow you to use the add-ons as negotiation levers to obtain a discount. If you don't, you'll have to pay for these additional options at the full price and à la carte. Be vigilant, as limitations can be deliberately complicated to understand.
• Precise identification of needs : In general, it is a good idea to take the time to clearly define your needs in order to choose the most appropriate options. This may require an initial investment, but it often pays off in the long run.

Hubspot price: implementation and onboarding

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In addition to the costs associated with the various packages, additional costs are to be expected for implementation and integration (onboarding). These Hubspot costs vary depending on the plan you choose:

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• Marketing Hub Professional Plan : €2,930
• Marketing Hub Enterprise Plan : €5,500
• Sales Hub Pro Plan : 735€
• Sales Hub Enterprise Plan : €2,930
• Service Hub Professional Plan : 735€
• Enterprise Service Hub Plan : €2,930

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For more information on Hubspot integration options, we recommend that you consult their page dedicated to this topic.

Hubspot also offers a specialized integration service for start-ups, which includes an implementation plan, resources, an hour of consultation with a customer integration specialist, as well as access to the Hubspot for Startups network. Note that this consultation call must be made within 30 days of subscribing to this service, whose Hubspot cost is €275.

It's important to note that Hubspot's integration services are primarily advisory. In other words, while Hubspot does not support data migration or integration per se, the platform provides you with useful tips to understand how the system works and to help you get the most out of the various offerings.

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Hubspot: getting support from an agency

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Hubspot is an extremely comprehensive platform, offering a wide range of functionalities in the areas of marketing and sales. Its great flexibility allows for almost unlimited customization, which can lead to high integration costs.

Your Hubspot configuration will evolve according to the growth of your teams and changes in your processes. It is therefore recommended to have either a external partner or an internal expert (in charge of sales or marketing operations) who masters Hubspot. This person should know your specific configuration and be able to adapt it over time, while ensuring compliance with best practices (standardization of names, uniqueness of fields, data quality, etc.).

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In summary, if your investment in Hubspot exceeds tens of thousands of euros per year, it is strongly recommended to collaborate with an agency that can ensure the implementation and optimal management for you.

Interested? Contact us, we are experts in the field.

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