HubSpot vs Pipedrive: Which CRM is better?

In this article, we'll tell you about two major CRM players: Pipedrive and Hubspot.

Pipedrive is positioned as one of the best CRMs for small and medium-sized businesses with well-established business processes. It is particularly suitable for businesses that focus on prospecting and managing a steady flow of opportunities and leads, while having relatively simple account management and account-based marketing (ABM) needs.

On the other hand, Hubspot offers a range of functionalities similar to that of Pipedrive, but more extensive, making it possible to cover more diverse needs. Although more expensive than Pipedrive, Hubspot remains one of best CRM solutions on the market.

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Hubspot vs Pipedrive: what are the targets?

Hubspot

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The platform is designed for small and medium-sized businesses, offering features that are both simple and advanced. It automates manual tasks and boosts the efficiency of sales teams.

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Pipedrive

Pipedrive, a sales CRM that is both simple and powerful, is ideal for small and medium-sized businesses. It makes it easy to track leads and customer information, add activities to deals, and provides detailed reports on your team's performance and the effectiveness of your sales processes.

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Hubspot vs Pipedrive: what are the features?

CRM Overview

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Hubspot offers four key applications: Sales Hub, Marketing Hub, Marketing Hub, Service Hub, and Hubspot CRM. The latter simplifies the organization, monitoring, and management of customer relationships.

Pipedrive, on the other hand, strengthens customer relationship and sales management with its tools for sales forecasting, sales reports, activity tracking, email integration, and pipeline management.

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The Hubspot and Pipedrive user interface

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Hubspot and Pipedrive offer user interfaces that are intuitive and easy to use. Their systems are laid out in a clear manner, with clean designs to facilitate navigation.

Transactions on Hubspot, like Pipedrive, are displayed visually on the dashboard, which provides excellent visibility into sales processes.

Given their similar ease of use, it is difficult to identify a clear winner in this category.

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Managing the pipelines of both CRMs

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Both Pipedrive and Hubspot offer comparable pipeline management capabilities.

Their focus is the sales pipeline, which is prominently displayed on their dashboards. These pipelines present a clear visualization of all the building blocks.

They provide the ability to dynamically adjust pipelines, allowing transactions, activities, team members, milestones, and sales opportunities to be added and changed easily.

These pipelines are associated with various commercial performance measures.

In short, Pipedrive and Hubspot are both focused on managing pipelines effectively.

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Lead scoring and task automation from Hubspot and Pipedrive

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Hubspot excels in automation, offering effective functionalities via its marketing automation tool and its integrated CMS. Hubspot makes it easy to create powerful workflows. For example, a lead who fills out a form on your site may automatically receive a series of emails and an appointment with your sales team. In addition, Hubspot allows you to create automated campaigns on social networks for lead generation.

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When it comes to automation, Pipedrive is less advanced, but still offers interesting and easier to use features, especially with its Campaigns add-on at €13.90 per business per month. It allows you to create and send personalized email campaigns, use templates that are easy to set up, and easily move a deal to another stage in the sales process. Although its functionalities are less comprehensive than those of Hubspot, they effectively meet the needs of teams. For more specific needs, Pipedrive can be easily connected to an external marketing automation tool.

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Reporting and forcasting CMS platforms

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Pipedrive offers an easy to use and accessible reporting system that's already available in its Essential plan at €19.90 per month, making it more affordable than the options offered by Hubspot. Simply click on a statistical map to visualize all the data it contains. The dashboard provides information on the number of opportunities created, won, or lost, segmented by product. Additionally, Pipedrive allows for more detailed analysis of pipeline conversion.

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Hubspot stands out for its advanced and powerful reporting features, especially when the entire Hubspot suite is used. These features provide a complete picture of the customer experience, with dedicated tables for sales, marketing, and service activities. This is a significant advantage of an all-in-one CRM. However, these features are less intuitive than those of Pipedrive and are available at a much higher cost.

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Email integration on Hubspot and Pipedrive

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Pipedrive is distinguished by:

• Its wide range of integrations, covering the majority of newsletter and lead generation tools;
• Platforms like Zapier and Integromat, although its offer is not as extensive as that of Hubspot.
• Its very successful open API, easy to use, promoting simplified organization of information.
• Its ability to easily associate with no-code platforms and webhooks.

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Hubspot offers:

• A very comprehensive marketplace, including more than 800 applications, and focuses particularly on content marketing and online marketing.
• Its own Operations Hub, allowing the bi-directional connection of applications. Thus, all the data generated on Hubspot and other platforms is synchronized across all applications. While not all integrations are developed directly by Hubspot, their team is very involved, validating many of them and supporting third-party developers in creating integrations that are optimized to get the most out of Hubspot.

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Hubspot vs Pipedrive: what are the prices?

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Pipedrive stands out for its excellent value for money for dynamic sales teams with little or no marketing department. Although it doesn't have a free plan, Pipedrive offers attractive rates.

Its basic plan at €19.90 per month per user includes the majority of features, except automation, and allows access to numerous integrations, sales analytics, with an unlimited number of contacts.

The most expensive plan, at €119.90 per month per user, opens up access to all features, with advanced integrations and phone support. Paid add-ons, such as the Lead Booster at €39 per month, are also available.

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Hubspot, on the other hand, offers a free plan that's appealing to small teams or individual entrepreneurs, offering sales features and other CRM tools, although its options are quite limited. It does not present an interim plan that is suitable for small teams with a limited budget. The Hubspot Starter Plan costs €20 per month for two users, while the Pro plan is €490 per month for up to five users.

The advantage of Hubspot is the possibility of subscribing to additional tools if your requirements extend beyond sales, thus benefiting from attractive rates. For example, for €50 per month, the Starter CRM Suite brings together all the Hubspot tools, including marketing automation, sales CRM, help desk, CMS, and operations. This offer is especially recommended for businesses with more than 100 employees who have large marketing teams and extensive needs. Exclusively reserved for Hubspot customers, it is advisable to take advantage of it quickly.

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Hubspot vs Piepdrive: our review in a nutshell

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Pipedrive is positioned as one of the best CRMs on the market, particularly suitable for teams looking for a complete and very easy to use sales tool.

Offering:

• a remarkable user experience,
• a powerful mobile application,
• an intuitive interface with a detailed Kanban view.

Pipedrive makes it possible to track all sales processes effectively. Just like Hubspot, it handles large sales volumes and offers great integrations.

Its basic plan (Essential) is (too) basic but, starting with the Advanced plan, with improved management of emails and commercial tasks at €35 per user per month, the level of performance increases at a reasonable cost. The Professional plan, at €60 per user per month, is ideal for established SMEs looking to significantly increase their productivity and business speed.

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Hubspot, on the other hand, is an all-in-one CRM offering a multitude of functionalities. It is recommended in two cases:

• For small teams looking for a free and quality CRM.
• For growing teams that need a reliable and powerful all-in-one tool to support their development.

Hubspot excels at dealing with large amounts of data and offers excellent marketing automation and reporting capabilities. While it provides a good overview of your sales pipeline, it's not its strong point compared to Pipedrive.

Its free plan is very beneficial for smaller teams.

For paid plans, the Hubspot Starter CRM Suite includes Sales CRM, as well as Marketing, Customer Support and Content Management tools starting at €50 per month or €360 per year, offering unparalleled value for money.

The Professional plan is relatively expensive for the benefits it offers, especially when compared to Pipedrive. However, the Enterprise plan offers a CRM of a level close to Salesforce at a very competitive price.

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Want to learn more about Hubspot? That's good, because at Growth Room, we are a Hubspot certified agency. We help you optimize all CRM functionalities as much as possible.

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