After supporting 50+ companies on LinkedIn: a series of 6 concise emails (5 min read), to understand how to build and optimize your LinkedIn Ads campaigns in order to generate as many qualified leads as possible, at the lowest possible cost per lead.
Unlike Facebook Ads, Google Ads, Twitter Ads, Twitter Ads, Pinterest, Tiktok... LinkedIn is the only agency where you can very precisely target an audience with professional criteria.
Degree, seniority, profession, sector...
For a B2B business wanting to use a paid strategy, this is one of the most interesting channels.
The downside of LinkedIn is probably the cost. Because targeting very precisely is expensive: LinkedIn has the highest cost per click of the big Ads agencies. This has an impact on conversion, and so you end up with a price per lead that is too expensive compared to other channels.
Targeting a professional target very precisely has its advantages: with our experiences we have concluded that LinkedIn brings the most qualified leads, with a conversion rate that is about 3 to 4 times higher than Facebook Ads.
Through experimentation, success, failures and readjustments with our customers, our experts have built this training to allow you to get the most out of your LinkedIn Ads.
We are an agency of experts in Growth Marketing. We have helped over a hundred businesses develop and execute their growth strategies.
Having expertise inLinkedIn Ads agency, here we give you a concentrate of all the expertise acquired during these experiences so that you too can push the growth of your business to the maximum.