Tracking your campaigns on Facebook Ads, Google Ads, LinkedIn Ads... Here is a free training course of 6 concise emails, to know everything about tracking your Ads media campaigns.
When setting up Google Ads, Facebook Ads or LinkedIn Ads campaigns, setting up clear tracking that measures and reports data well is essential.
If you put together the right data, you have the potential to understand the results and optimize as much as possible.
Before launching an Ads campaign, you need to be clear about your goals: is it the sales volume, the conversion rate, the cost per purchase that you want to increase?
If tracking is well implemented, you will be able to:
- To understand if your campaigns are profitable, and bring the expected result.
- To optimize your campaigns according to your true objective to have more chances of improving it.
- To allow the advertising algorithm (Google Ads, Meta Ads, LinkedIn Ads, etc.) to manage its targeting in relation to this objective.
Through experimentation, success, failure and readjustments with our customers, we know exactly, as experts, what you need to set up a effective tracking of your Ads campaigns.
The content of this training was designed to make something that is considered technical simple and accessible: the transparent measurement of your campaigns.
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