HubSpot landing page: how to generate as many leads as possible?

You, the CMO or Growth Marketer, most likely understand the vital importance of landing pages in generating leads and incoming requests. These pages require careful attention in your daily routine. Having the right tools is therefore essential. And in fact, in this article, we are going to talk to you about creating a landing page with HubSpot. The platform offers marketers a range of features to design B2B landing pages that convert! It's gone.

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First of all, what is a landing page?

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Landing pages present content offers and attract new prospects. It is therefore essential that your page immediately clarifies what you offer and the advantages of your offer.

The first step in turning a visitor into a qualified lead is to align your offer with their needs. An attractive offer with high added value encourages visitors more to share their information, such as their email or telephone number, through a contact form. It's a win-win strategy.

To maximize the appeal of your site, offer various offers in different formats, such as:

• Free ebook or white paper
• Free webinar
• Free case study
• Free consultation
• Free guide

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The essential components of a landing page that converts

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To create a B2B landing page that generates leads, it must include a certain number of elements:

• Impactful title: a title that immediately attracts attention. It should be clear, concise, and emphasize the value of your offer. Put your copywriting skills to good use!
• Appropriate images or videos: Use images or videos that reinforce your message and capture the interest of visitors.
• Persuasive content: Your text should be clear, persuasive, and prompt action. Highlight the benefits of your offer with effective calls to action.
• Conversion form: Forms are essential for collecting information and converting visitors into leads. Only ask for the necessary information, such as email address, job, telephone number, etc.
• Reinsurance elements: reinforce the credibility of your offer with customer testimonials or success stories.
• Convincing CTAs: Your calls to action should be visible and clearly prompt action. Use action verbs and persuasive terms.
• Attractive and Responsive Design: your page should be aesthetically pleasant and adapt to all devices for an optimal user experience.

Our advice: A/B testing to continuously optimize your page!

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Why use Hubspot to create landing pages?

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HubSpot provides a comprehensive suite of features to create engaging and effective B2B landing pages, simplifying personalization and optimization to attract and convert visitors.

• Intuitive user interface: HubSpot has a user-friendly interface that makes it easy to create landing pages quickly, without the need for development skills. Use drag and drop tools to personalize the design, adding images, videos, and visuals to make your B2B offering more engaging.
• Pre-designed templates: a library of ready-to-use templates, adapted to all devices, is available. These templates can be customized or you can create your own.
• Smart forms: HubSpot's smart conversion forms allow for more in-depth and personalized information collection for repeat visitors, improving the user experience.
• Content personalization: adapt the content of your landing page to the interests and preferences of visitors for a more relevant experience and a higher conversion rate.
• Advanced analytics tools: track and analyze the performance of your landing page with built-in optimization tools. Evaluate visitors, conversion rate, and other key metrics to identify needed improvements and continuously refine your B2B landing page strategies.

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Create a landing page on Hubspot that generates leads

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Understand the landing page creation tool

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With the HubSpot Landing Page tool, create, format, and personalize your landing pages easily in a few clicks. In the “Manage” section, you'll find all of your landing pages, including drafts and A/B tests.

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After clicking “Create Landing Page” on HubSpot, select your template first. HubSpot offers a range of free predefined templates (with one, two, or three columns), but you can also buy templates in the Marketplace for unlimited use.

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The layout of your Landing Page is then quick and easy. The page is divided into modular areas where you can easily integrate your texts via a WYSIWYG module, as well as your images, videos or iframes. To visualize how your landing page looks, use the eye icon in the sidebar.

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Setting up your Hubspot landing page correctly

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In the “Settings” tab of the HubSpot Landing Page feature, optimize your page settings. Choose a short URL, associate your page with a campaign, fill in the meta description, and schedule the publication according to your needs.

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For each Landing Page, select the form to be integrated, previously created or created directly from the page. Personalize the user experience by choosing the thank you message or page after completing the form, as well as the follow-up email.

You can also clone an existing page to maintain the same layout and then simply change the content and settings.

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Optimize your landing page well

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HubSpot helps you maximize the effectiveness of your landing pages. This feature provides suggestions for improving the performance of your page.

Highlights of this feature:

• “To Do” and “Done” sections: These clearly show you the progress of optimizing your landing page.
• Color Codes: Green, Orange, and Red to let you know if an action is approved or not by HubSpot.

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Analyze the performance of your Hubspot landing page

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With HubSpot, you can analyze the performance of your pages, including landing pages. Access this data by clicking directly on the landing page you want to review.

The tool's analysis center provides you with statistics such as the number of views, the number of forms filled out (and therefore your conversion rate), the average length of visit to the page, etc. You can go deeper into each data according to its source (organic search, SEO, paid, paid, social networks, advertising on social networks) to know exactly where your leads come from.

The “Analysis” tab on HubSpot Landing Page is very detailed, allowing you to compare the performance of your landing pages. You can thus assess their impact on visitors and identify areas for improvement.

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In short, to convert a landing page must be well written and well constructed. For that, Hubspot is the ideal tool: easy and complete.

Do you want to be supported by a Hubspot agency? Read our top 5 of best Hubspot agencies.