Qualified traffic: definition and tips for attracting it

No traffic, no conversions. Without conversions, there is no profit. And if the traffic isn't qualified, visitors aren't buying your products. It's QFD.

But how do you attract the right people to your website? In this article, we give you some tips for generating qualified traffic. Let's go!

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Qualified traffic: definition

What is qualified traffic?

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From the moment a website is put online, it becomes accessible to Internet users who can visit its pages and consult its content. The total number of these visits over a given period represents the traffic generated by the site, often referred to as the “volume of web traffic.”

Qualified traffic is the part of web traffic that is likely to lead to conversions. It comes from potential customers, identified by their browsing history, keywords, and the pages they visit on your site. To generate qualified traffic, you must identify the needs of Internet users and target them with adapted content.

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The importance of positioning in the SERP

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The majority of natural visits to a website come from the results pages of search engines like Google. The principle is simple: when an Internet user performs a search, Google robots present him with a list of URLs likely to answer his request. These sites are ranked in order of relevance according to well-defined criteria, the first being the most relevant.

To find the answer to their request, Internet users tend to click on the first results.

According to a study on the Google SERP, the first 3 URLs receive more than 70% of clicks:

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👉 31.73% for the first result

👉 24.71% for the second result

👉 18.66% for the third result

Clearly, better positioning in search results considerably increases the traffic generated by your website.

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Tips for generating qualified traffic

Improving the technical structure of the website

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1 ️ ※ Safe browsing on the website

Since 2015, Google has considered the use of the secure HTTPS protocol as an SEO ranking criterion. Https keeps users' personal data safe, increasing their trust, encouraging them to click on your URL and stay there longer. This promotes the attraction of qualified traffic, as visitors feel safe and are more likely to respond to calls to action such as signing up for a newsletter or buying a product.

2 ️ — A responsive website

With more than 66.6% of the world's population using smartphones to access the Internet, mobile has become a more important source of traffic than desktop. Adopting a mobile-friendly web design is essential to reach more potential visitors. A responsive display on all media (smartphone, tablet, computer) improves the rate of qualified traffic.

⭐️ Our advice : be careful, never treat one format at the expense of another! Even if you identify that your users arrive more in one format than another, Google continues to explore your sites in both formats and will not promote your site if one of the two formats poses technical problems.

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3 ️ ※ A good load time

Google will not directly take loading time as a metric to position your site but it will analyze the bounce rate, which is linked to the loading time. A long loading time encourages users to leave the page, in this case the bounce rate increases and Google understands that the page does not fully satisfy users.

Optimizing the loading time of your website is one of the best SEO practices to attract more visitors. Ideally, a page should load in 2 seconds or less, because 90% of Internet users abandon a page if it takes longer.

👉 Use free tools like Google PageSpeed Insights, GTmetrix, GtMetrix, Pdiction, and WebPageTest to check and improve the speed of your site. A fast load time greatly increases the chances of users taking action on your site.

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4 ️ — A good internal link for your website

An optimized internal network facilitates the crawling and indexing of your pages, thus improving your SEO positioning in the SERP. Adopt a silo structure, organizing your site by thematic categories and creating contextual links between pages. This makes your pages more accessible for robots and users, answers their questions, and makes it easier to calculate the profitability of each page using customer data.

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5 ️: The Web Core Vitals

Web Core Vitals are essential indicators of the performance of your website, which Google uses to assess the user experience. They include three main components:

• LCP (Largest Contentful Paint) : Measures how long it takes for the main content of a page to load. It needs to happen in under 2.5 seconds to provide a good user experience.
• FID (First Input Delay) : Evaluates the responsiveness of the page during the first user interaction. A good score is under 100 milliseconds.
• CLS (Cumulative Layout Shift) : Measures the visual stability of the page. To prevent the content from moving unexpectedly, the score should be less than 0.1.

👉 To optimize these indicators, you can:

• Optimize images and videos to reduce their weight.
• Improve server response time using efficient hosting.
• Use lazy loading techniques for non-essential items.
• Minimize blocking JavaScript and CSS.

👉 To go even further, you can read our 15 techniques to generate traffic on your site in 2024

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Publish SEO-optimized and quality content

1 ️ ※ A blog associated with the website

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A well-designed corporate blog is an effective digital marketing solution. It allows you to deploy a powerful and coherent SEO content strategy, covering various themes related to your field of activity. Regularly posting relevant content attracts more visitors and increases qualified traffic.

⭐️ Our advice : be careful to distinguish between content you want to talk about and the content your users are looking for. A common mistake on new blogs is to write only articles related to brand news, internal topics, etc., when most of the time it is not what users are looking for and therefore what will attract qualified traffic. Find the right balance between “brand” communication and more generic communication that targets specific and strategic keywords that users are looking for.

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2 ️ 183 The right Buyers Personas

To get qualified traffic, publish SEO articles that captivate your audience. Define your Buyers Personas by creating typical profiles of your target audience, including demographics, interests, goals, constraints, motivations, and sources of information. Thanks to this, you will be able to adjust your editorial line and respond precisely to the needs of your audience.

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3 ️ ※ A keyword strategy

Keywords are essential for Google to determine the relevance of your SEO content. Choose relevant keywords with a large search volume, taking into account the search intent of Internet users.

👉 Use tools like SEMrush, Ubersuggest, and Google Keyword Planner to find the most effective keywords.

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4 ️ — Relevant topics adapted to your target audience

Choose topics that add real value to your readers, such as in-depth articles, case studies, lists, or interviews. Structure your articles with short paragraphs and bulleted lists to improve readability and SEO.

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5 ️ Quality items

To generate traffic, your SEO articles should be of high quality, well-detailed, and long enough (at least 1000 words). This makes it possible to cover all aspects of the subject and to use long-tail keywords effectively, improving your positioning in the search results.

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6 ️ ※ Optimized relevant visuals

Images are essential to generate traffic. Integrate relevant and SEO-optimized visuals into your articles. Use custom infographics or photos to increase your chances of getting clicks and generating qualified traffic through the links associated with the images.

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7 ️ Call-to-actions in articles

Call-to-actions (CTAs) are essential to encourage visitors to take action, such as requesting a quote, placing an order, creating an account, or downloading a white paper. A well-placed CTA in your articles can convert interested visitors into customers, thus generating qualified traffic.

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Set up a netlinking strategy

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1 ️ ※ Link campaigns adapted to the website

Linkbuilding campaigns are essential to get backlinks and improve your SEO.

The principle is simple: publish links on third party sites that link to your site. This improves your positioning in Google search results by increasing the authority of your domain, which indirectly increases your traffic.

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2 ️ STING NATURAL ANCHORS

While backlinks are important, their quality is critical. Google penalizes sites using low-quality or over-optimized backlinks. Use natural anchors to design your link profile to avoid penalties and encourage users to click. Vary your anchor texts with exact or partial, broad matches, brand name, site URL, and free anchors.

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3 ️ ※Authority sites related to the company's activity

To strengthen your popularity, put your backlinks on sites that already have authority with Google. Choose relevant sites that deal with topics similar to yours.

💬 For example, a Google Ads agency, like Growth Room, can create backlinks on blogs dedicated to digital marketing so that the links are relevant in the eyes of Google robots.

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Interacting with your community

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1 ️ ※ The promotion of webinars

Hosting webinars is an effective way to engage with your audience. Concretely, it is an online seminar where you share practical information about your business, your expertise and your services.

It's also a great opportunity to promote your site to potential customers, encouraging them to visit your pages to find out more. Make sure the content is of high quality, because in exchange for that valuable content, you're asking for attendees' contact information.

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2 ️ — A newsletter

An effective newsletter is a powerful tool for generating qualified traffic. Send newsletters to your prospects and subscribers by email on a regular basis. Invite them to discover your new products or to reserve a place for your next webinars via links to your site. It is a simple and effective method to encourage recipients to visit your site.

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3 ️ ※ Content via social networks

Social networks like Facebook, Instagram, Twitter, Twitter, YouTube, YouTube, TikTok, and LinkedIn are major sources of internet traffic, with over 4.33 billion monthly active users.

Post content regularly on these platforms, share links to your recent articles, and possibly create a YouTube channel for how-to videos on topics on your site.

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4 ️ — An easily accessible media kit

A media kit, or press kit, presents detailed information about your business, such as statistics, market research, and key partnerships, as well as the organization's presentation and biography.

This document helps journalists and bloggers get all the information they need to present your business in their editorial content.

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5 ️ White papers

A white paper is a digital document written on a theme related to your field of activity, which is part of your premium content. Offer this document to your audience in exchange for their contact information, attracting new prospects interested in your expertise.

Now it's up to you to build a digital marketing strategy that allows you to generate qualified traffic on your website! Need a helping hand? Our SEO agency can accompany you!

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