Top 5 e-commerce CMS to sell online

Independent, start-up, small business, SME or large group, no need to be a web developer to create an aesthetic and efficient e-commerce site! There are a lot of no-code CMS that allow you to create, manage and track your Internet sales in the blink of an eye. It's all about choosing the best one for your business! Shopify, Prestashop, Magento, Woocommerce, Bigcommerce... Here are the top 5 e-commerce CMS to sell online!

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The criteria for choosing the right e-commerce CMS

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Here's a quick checklist to make sure you're making the right choice:

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👉 The reputation of the platform;

👉 Ease of use (ergonomics, graphics);

👉 The relevance and diversity of sales, creation and monitoring functionalities;

👉 A payment gateway offering various payment methods;

👉 Compatibility with different devices: computer, tablet, smartphone, etc.

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You should also check that the e-commerce CMS includes:

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👉 Powerful webdesign tools to improve the ergonomics, brand image and e-reputation of the site. A site should be both functional and visually appealing.

👉 An analytical dashboard to track sales and site activity with charts, statistics, and other performance indicators (KPIs).

👉 Delivery management functionalities: maximum dimensions per package, delivery options, delivery areas by carrier, etc.

👉 Responsive customer service and technical support, including chatbot, review and feedback manager.

👉 The integration of the website with the ERP (stock management, warehouses, accounting, invoices), the CRM, like your Hubspot or Pipedrive CRM (customer management, mailing), the marketplace or social networks.

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Top 5 best e-commerce CMS

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Prestashop

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Prestashop is an e-commerce SaaS solution ideal for creating an online store easily, quickly and cheaply, without requiring technical skills. With over 600 features, you can manage and track your sales in just a few clicks.

The Prestashop CMS is a platform designed for VSEs and SMEs, with a standard rate of €19.99.

Main features:

• Easy store customization : offer various payment methods, configure delivery options and the internal search engine, set the maximum package size, show your physical stores on Google Maps, etc.
• Legal and fiscal compliance with standard templates : automatically create CMS pages for legal notices, apply the withdrawal conditions and respect the payment process according to European legislation.
• Complete and intuitive order management : visualize orders via simple graphs, modify them at the customer's request, use ready-to-use email templates, and set them up to be sent automatically to inform your customers of the status of their order.
• Personalized customer management and robust database : configure the customer account creation form according to your needs, allow your customers to track their orders, import and export customer lists, etc.

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⭐️ What we like about the Prestashop CMS:

• Advanced features to create complex promotions, reassure your customers and optimize your SEO strategy.
• Easy-to-interpret dashboards that provide an overview of sales and store performance.

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Keep in mind that Prestashop is more complex to manage, on the other hand, you can do what you want with it and push the machine even further, you just need to have a developer with you. For a simpler CMS, you have Shopify.

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Shopify

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You know this CMS, we're sure: Shopify is the most popular e-commerce platform on the market, renowned for its 70 professional themes created by renowned designers like Clearleft and Pixel Union. It allows you to easily design an aesthetic and complete online store.

Shopify is a platform for small businesses, SMEs and self-employed entrepreneurs, while large businesses use Shopify Plus. The tool offers 3 rates, ranging from €29 to €299.

Main features:

• 100 external payment gateways and flexible shipping rates : offer international payment methods (Bitcoin, Paypal, iDEAL...) to your customers and establish your shipping rates with the largest transport companies such as UPS, USPS and FedEx.
• Powerful tools for managing customers, orders and refunds : quickly consult the contact details and order history of your customers, personalize automatic emails and partially or fully refund an order using the payment method used by the buyer.
• Centralized management of stocks, imports and exports : manage your stocks, follow the counts and automatically stop the sale of products that are out of stock. Reference your items with customizable filters and use built-in import/export applications.

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⭐️ What we like about the Shopify CMS :

• A large community of users, efficient technical assistance and varied support tools.
• Easy migration of your business to Shopify, regardless of your current e-commerce platform.

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Magento

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The Magento CMS is an all-in-one e-commerce solution that offers advanced online shopping features, world-class support, and unlimited flexibility, all at an affordable price. This software, which is very well known on the market, is ideal for large-scale projects requiring the management of several languages, currencies and shops simultaneously.

Magento is suitable for all types of businesses wishing to increase their online sales, and its price is available upon request for a quote.

Main features:

• Full support for all types of content : text, images, videos, sliders, and promotional banners, with adjustable layouts to create immersive experiences quickly.
• Product recommendation using algorithms : automatic analysis of customer behavior to offer suitable products, thus improving the user experience without page markup or manual analysis.
• Content Management and Scheduling : A page builder that allows you to plan, preview, and publish content changes at any time.
• Live Search module with AI : helps customers quickly find what they are looking for through a real-time search combining artificial intelligence and instant data.

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⭐️ What we like about the Magento CMS:

• High scalability, ideal for growing businesses.
• Extensive options for adjusting theme and template designs.
• Multiple payment gateway integration options available.

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Woocommerce

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The WooCommerce CMS is a free plugin (in part) for WordPress that turns a WordPress site into an e-commerce store. This solution allows you to categorize products, receive alerts to restock stocks, offer various payment methods and much more.

WooCommerce is suitable for retail businesses of all sizes.

Main features:

• Automated and efficient email marketing tools : Recover abandoned carts, follow up with your customers, encourage reviews, send wish list reminders, and target inactive customers automatically.
• Customized features : customizable coupons, reward points redeemable for discounts, “cross-sell” and “extra sell” modes to encourage purchases.
• Content marketing : thanks to the complete functionalities of your integrated WordPress blog, you can do SEO copywriting and improve your ranking on Google.

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⭐️ What we like about the Woocommerce CMS:

• Almost free accessibility allowing all structures to benefit from complete functionalities at a lower cost.
• Numerous extensions available to centralize the management of your activity on a single platform (Zapier, Gmail, Mailchimp, etc.).

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Bigcommerce

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The BigCommerce CMS is a flexible and scalable SaaS platform that helps businesses increase online sales while reducing costs, time, and complexity by 80% compared to on-premise solutions.

BigCommerce is aimed at small businesses, start-ups, SMEs, SMEs, freelancers and large companies who want to sell online. The CMS tool offers 4 available rates, ranging from $29.95 to $299.95, with prices on request for large groups.

Main features:

• “Page Builder” visual editor : create and modify the pages of your site simply and quickly using a drag-and-drop system without requiring code.
• Customizing the check-out : simplify and personalize the payment experience with an API, a server-to-server payment SDK and various digital wallets (Apple Pay, PayPal, One Touch...).
• Multilingual experience : Expand your audience by localizing the BigCommerce interface into any language using third-party translation services through dedicated apps and APIs.
• Evolving and diversified catalog : Manage your product catalog from the BigCommerce Control Panel or through an external system with an application catalog. Enjoy fully customizable themes thanks to built-in HTML, CSS, and JavaScript languages.

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⭐️ What we like about the Bigcommerce CMS:

• No transaction fees, even with a third party payment gateway.
• Responsive and effective 24/7 support, also offering advice on SEO and marketing strategies.

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Having a good e-commerce CMS is a good start to get known and sell. But that's not enough to quickly boost its growth. For that, nothing better than a

media campaign strategy led by experts in the field.

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